Web Analyst

As a Web Analyst, you'll be a key thought leader in making strategic, data-driven decisions regarding the future direction of our brand websites (Frigidaire.com and Electrolux.com). You'll be monitoring our website's KPIs, presenting them to leadership and recommending improvements based on the data. You'll work with the business to ensure that the correct data is being tracked and with IT to get the right tracking and tools implemented.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Monitor Website Analytics: Regularly track key metrics like traffic, engagement rate and conversion rates, using Google Analytics 4 and provide weekly/monthly updates to key stakeholders.
• Analyze Conversion Funnels: Review user behavior data to identify drop-off points in the conversion funnel (e.g., from product views to add-to-cart to purchase).
• Generate and improve looker studio reports for key D2C categories, highlighting traffic sources and conversion rate performance by channel/campaign.
• Collaborate with media team to assess the impact of paid media campaigns and share learnings/ opportunities.
• Analyze media attribution and traffic sources and its effect on conversions, including identifying top-performing channels and provide insights on how different traffic sources are contributing to conversion goals.
• Ensure the accuracy and completeness of data being collected from website tracking tools and troubleshoot issues if necessary.
• Present metrics and action plans to senior leadership.

MINIMUM QUALIFICATIONS

• Bachelor's degree in business or related field required, MBA preferred.
• Minimum 2+ years of related business experience.
• Basic proficiency in Excel (pivot tables, VLOOKUPs) and experience with Google Sheets.
• Web Analytics Tools: Basic understanding of tools like Google Analytics. GA4 familiarity is a plus.
• Prior experience involving data analysis, e-commerce, or digital marketing.
• Ability to extract, manipulate, and interpret data from different sources (e.g., website traffic, customer purchase behavior, email performance).
• Experience creating reports and dashboards to present findings (using tools like Looker Studio or Excel).
• Ability to summarize findings in clear, actionable insights for stakeholders.
• Understanding of e-commerce fundamentals like sales funnels, conversion rates, bounce rates, sales attribution models.
• Awareness of marketing channels (SEO, paid search, display ads, email marketing, social media) and their role in driving e-commerce performance.
• Strong analytical, planning and organizational skills.
• Ability to adjust/react quickly to changes and changing priorities.

KNOWLEDGE, SKILLS & ABILITIES

• Self-starter with demonstrated leadership skills and strategic thinking abilities
• Desire to work at both strategic and tactical levels
• Exceptional interpersonal and communication skills
• Ability to handle multiple projects and priorities simultaneously
• Must have a full knowledge of PowerPoint, Excel, and Word
• A high degree of organization is a must