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Director, Market Research - Creative Excellence

Ipsos-Insight, LLC
United States, Connecticut, Norwalk
Nov 08, 2024

What makes this role important at Ipsos:

As a Director, you'll be advising some of the biggest brands and advertisers in their journey for Creative Excellence. You'll have the opportunity to flex your creative and analytical muscles in the exciting and ever-evolving worlds of advertising, gaming, and entertainment. With strong attention to detail, organizational skills, and a passion for storytelling your goal is to provide clients with insights they can act on.

You'll be the go-to person for your clients, building strong relationships, and earning their trust as a creative expert. You'll also get to work with a talented team of professionals who are passionate about research and committed to excellence. As a manager and leader, you'll play a critical role in developing team members, helping them grow and reach their full potential.

If you have a passion for advertising, synthesizing quantitative and qualitative data to communicate complex ideas clearly and concisely, we want to hear from you.

What you can expect to be doing:



  • Direct the process: manage the day-to-day responsibilities of several creative effectiveness research projects from start to finish, help frame objectives, develop research design and sampling plans, create research instruments (surveys, discussion guides, screeners) analyze results and create final client deliverables.
  • Make creative effectiveness research happen: Find operational efficiencies and drive them forward. Collaborate with your team members so that projects get done well and right: on time, on budget and on strategy for the client. When the going gets tough, you apply the organizational grease it takes to keep the whole process moving seamlessly.
  • Show our clients the love: Develop an understanding of our clients' business issues and the industries in which they operate. Maintain and strengthen client relationships through our collective team greatness. Become a trusted advisor to clients by understanding their big picture strategy and day to day needs.


This might be the job for you if you have:



  • You have at least 5+ years' experience in the market research and communications field or something arguably relevant.
  • Experience with creative testing and effectiveness.
  • Experience working in the gaming and/or entertainment categories a must.
  • Strong experience with quantitative research, including survey design, sampling plans and analysis, and brand trackers.
  • Experience with qualitative research, including focus groups, conducting in-depth interviews, analyzing qualitative research and cultural analyses.
  • Strong communications skills; you know how to translate complex data into easy to understand, actionable insights.
  • Good understanding of advanced analytics including data visualization tools such as Tableau, Looker, DOMO.
  • Proficiency in developing clear narrative and storytelling in presentation, visually and in writing.
  • Proficiency in Google Drive or MS Office a must.
  • Managing and mentoring experience a must.


If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!

In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $100,000 to 110,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What's in it for you:

At Ipsos you'll experience an exceptional benefits package including generous PTO, healthcare plans, wellness benefits, a flexible workplace policy, and a strong collaborative culture. We also are committed to investing in the whole professional with career development opportunities aimed to build your personal career equity at Ipsos and beyond.

We believe that everyone plays a role in our positive workplace culture. At Ipsos, your voice is heard!

To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit:
Why Work at Ipsos | US

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

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