Manager, Marketing Analytics

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Exciting Opportunity

Manager, Marketing Science (Marketing & Communication)

We are seeking a Marketing Analytics Manager for the Marketing & Communication (M&C) team at Memorial Sloan Kettering Cancer Center. In this role, you will oversee the day-to-day operations of our Reporting, Analysis, and Continuous Improvement workstreams. This will entail partnering with cross-functional team members to surface insights, execute reporting, and facilitate meaningful conversations to drive improvements across our marketing channels. You will "lead from the front" as we work to build a data-driven culture, informing the evolution of our media, web, and product analytics, while leveling-up our teams along the way. You will embrace the opportunity to be an internal consultant, a strategic thinker, and a hands-on doer; working at the heart of our efforts to modernize MSK's marketing practice.

Role Overview:

Serve as a thought-partner and liaison for channel and product teams; conducting analyses, building reports, and advising on test-and-learn efforts.
• Facilitate regular conversations with functional leaders across our organization, focused on using data to improve execution and performance.
• Work with the Senior Director, Product team, and IT stakeholders to improve the design and function of our Business Intelligence ecosystem.
• Help to manage and prioritize work for our part-time contractor, agency, and vendor resources.
• Work with the Senior Director to improve the taxonomy, process, and technical infrastructure that supports our data work across M&C.
• Champion a hybrid "Service/Self-Service" analytics model within M&C - educating peers as you collaborate on data projects.

Key Qualifications:

• 5+years' experience working in a data-focused marketing role.
• A track record of delivering insights and driving performance through data.
• Experience writing SQL queries for data transformation and analysis. Note: experience with Databricks and/or dbt is a plus.
• A history of building and leveraging dashboards in a Business Intelligence tool; PowerBI preferred.
• Experience working with Marketing data across Paid, Owned and/or Earned channels; including Advertising, Search, and Web Analytics.
• An understanding of data cloud concepts related to storage, computing, transformation and analysis.
• Familiarity with key digital analytics concepts; including personalization, experimentation, tag management, and web languages (HTML, CSS)

Core Skills:

• Strong interpersonal, verbal, and written communication skills; with a knack for presentation.
• A love for synthesizing sophisticated information and conveying complex ideas in an accessible manner.
• An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.
• Ability conducting competitive analysis and market research to understand industry trends, customer preferences, and opportunities for growth.

Additional Information:

• Reports to the Senior Director of Marketing Measurement, Analytics, and Insights
• Schedule: Hybrid, onsite once a month at 633 Third Avenue

Pay Range: $109,300 - $174,800

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