Wholesale Marketing Specialist

TEKsystems
$40.00 / hr
United States, Oregon, Portland
Nov 21, 2024
Currently seeking a Wholesale Marketing Specialist to join the team in Portland, OR. Job Description: The Wholesale Marketing Specialist is responsible for executing and optimizing marketing strategies that support wholesale partners and drive growth for the brand. This role ensures that the brand is consistently and effectively represented across wholesale channels, including major retailers, and online platforms. The specialist will collaborate closely with internal teams, including sales, account managers, visual merchandisers, creative studio, and e-commerce, as well as external wholesale partners to align marketing efforts and maximize brand exposure. * Develop and implement marketing plans and campaigns tailored to specific wholesale accounts (e.g., key accounts). * Collaborate with sales teams to align on wholesale partner needs and ensure that marketing strategies drive sales performance. * Ensure that wholesale marketing activities align with our broader brand strategy and seasonal initiatives. * Work closely with the creative team to develop marketing assets (digital, print, in-store displays) that align with brand guidelines and wholesale partner needs. * Track, measure, and report the effectiveness of wholesale marketing campaigns and promotions, adjusting strategies as needed. * Provide analysis of sales and marketing data to assess the ROI of campaigns, making recommendations for improvements based on performance insights. * Monitor wholesalers .com to ensure imagery, PDP and tech videos are the latest and greatest * Proficiency in digital marketing tools, asset creation, and data analysis platforms. * Partner with product development, sales, e-commerce, and other teams to ensure marketing efforts support product launches and seasonal initiatives. * Coordinate with the logistics and distribution teams to ensure timely delivery of marketing materials and product samples for wholesale accounts photoshoots. * Stay informed about industry trends, consumer behaviors, and the competitive landscape to adjust wholesale marketing strategies accordingly. * Conduct market research to identify potential growth opportunities and areas for improvement in wholesale marketing strategies. Skills & Qualifications: Required: * Bachelor's degree in Marketing, Business, or related field. * 4-6 years of experience in marketing, with at least 2 years focusing on wholesale marketing or retail marketing. * Strong digital marketing experience required. * Proficiency in Microsoft Excel and PowerPoint. * Experience working with wholesale partners and understanding the dynamics of wholesale channels. * Excellent project management skills with the ability to manage multiple projects and deadlines. * Proficiency in marketing analytics tools and the ability to interpret data to drive decisions. * Strong communication skills and ability to work cross-functionally. * Familiarity with outdoor, active lifestyle, or fashion industries is a plus. Preferred: * Possess strong organizational skills and attention to detail. Ability to work under pressure, meet tight timelines and manage multiple tasks simultaneously. * Ability to successfully support multiple digital, large, phased programs and projects and the ability to meet deadlines. * Familiarity with retail POS systems and wholesale digital platforms. * Familiarity with eCommerce platforms and strategies for driving online sales. Hybrid Schedule: 2 days remote, 3 days onsite * * About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.