Product Management, Director- AppExchange

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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

Are you an innovative product leader with a passion for marketplaces and a strong technical background? Do you thrive in a fast-paced, collaborative environment where your expertise can directly influence product strategy and partner success? Salesforce AppExchange is seeking a dynamic Director of Product Management to lead our next wave of product innovations and shape the future of the world's leading business application marketplace.

As the PM for AppExchange, you will focus on enhancing the AppExchange customer experience and drive product decisions using data insights, instrumentation strategies, and SEO expertise. You will collaborate closely with PMs, engineering teams, and business leaders to define OKRs and KPIs across the AppExchange product portfolio, and lead initiatives to optimize marketplace performance.

Responsibilities

Here's what you'd be doing:

• Collaborate with other product managers and leads to define OKRs and KPIs for AppExchange product areas

• Be the in-house champion for leveraging analytics for product growth

• Advise the team on instrumentation strategy and provide user story-level guidance for analytics implementations in Google Analytics (GA) and Google Tag Manager (GTM)

• Provide technical leadership to engineering teams on SEO improvements, ensuring AppExchange content performs optimally on organic search engines

• Pull site performance data from GA and Salesforce orgs to identify trends and provide actionable insights for the product team

• Identify gaps in product data and recommend strategies to fill those gaps and enhance data accuracy

• Own the partner analytics roadmap

Job Requirements

First and foremost:

• Minimum of 7 years of experience in technology product management, with a focus on marketplaces or similar domains

• Expertise with Google Analytics and Google Tag Manager for data instrumentation and analytics

• Strong technical understanding of web performance and analytics instrumentation

• Deep understanding of SEO best practices, technical SEO, and how to provide actionable guidance to engineering teams to drive SEO improvements

• A background in driving product innovation through data insights and performance analysis

• Experience working cross-functionally with PMs, engineering, design, marketing, and sales teams

• Excellent written and verbal communication skills. Proven ability to present complex data insights in a clear, actionable way to executive teams

• A related technical degree required

Preferred qualifications and experiences:

• Experience with data clouds (Salesforce Data Cloud, Snowflake, or similar) is a plus

• Previous experience in a marketplace environment, whether B2B or B2C is a plus

• Familiarity with Agile methodologies, APIs, and enterprise architecture

• A Master's Degree in Data Analytics, Data Science or similar technical proficiency is a plus

Why Salesforce AppExchange?

As the leading marketplace for business applications, AppExchange offers a unique opportunity to drive product innovation at scale. We're committed to creating an inclusive, dynamic environment where great ideas can come to life and our products make an impact on the success of thousands of partners worldwide.

If you're ready to contribute to the future of the AppExchange and work alongside the best technology team in the world, we'd love to hear from you!

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