Business Development Specialist

Join the Carolina Cat Team

As a family-owned company under our third generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we've supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that's built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential.

Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.

Summary

The Business Development Specialist plays a vital role in expanding our business by proactively identifying, qualifying, and nurturing new business opportunities. This position is essential to Carolina Cat's growth strategy, as it bridges the gap between marketing and sales through effective lead management and customer engagement. The Business Development Specialist will generate and qualify inbound and outbound leads, identify potential customers, understand their needs, and ensure smooth transitions to the outside sales team across new/used equipment sales, rentals, and OEM parts sales. By organizing an efficient call cycle, promoting dealership services, and accurately updating our CRM, the Business Development Specialist helps to foster customer satisfaction and loyalty. This role requires a proactive, self-motivated individual who thrives on building relationships and exceeding goals to maintain Carolina Cat's competitive edge.

Essential Functions

• Lead Qualification and Nurturing: Evaluate and qualify leads generated from marketing and customer inquiries, ensuring they meet criteria for further engagement.
• CRM Management: Maintain up-to-date customer account information, equipment records, and activity logs in the CRM system to ensure accurate tracking and reporting.
• Proactive Outreach: Engage potential customers through cold calls, emails, and other channels, building rapport and fostering interest in our offerings.
• Pipeline Reporting: Provide regular updates on lead generation activities, progress within the sales pipeline, and achievement of key performance indicators.
• Relationship Building: Follow up consistently with leads, nurturing relationships to maintain visibility with potential customers and keep Carolina Cat top-of-mind.
• Sales Collaboration: Partner closely with the sales team to ensure timely and smooth handoffs of qualified leads, assisting in the seamless transition to the outside sales team.
• Goal Review and Planning: Participate in weekly meetings with management to review progress toward daily, weekly, and monthly goals and to strategize for continued success.
• Call Cycle Management: Maintain an organized call cycle that considers the needs and schedules of a diverse customer base.
• Service Promotion: During customer interactions, highlight Carolina Cat's full range of dealership services, including equipment, rentals, parts, and service.
• Market Insights: Collect and share feedback from customers and prospects with the marketing and sales teams to inform improvements in our product positioning and messaging.
• Customer Satisfaction and Onboarding: Ensure warm handoffs for new customers to both the sales and onboarding teams to support a positive customer experience from the beginning of the relationship.
• Coverage Health Management: Work with sales management to ensure consistent account coverage and follow-through, coordinating account transitions as needed.
• Continuous Improvement and Training: Participate in training sessions to enhance skills in lead qualification, customer engagement, and other relevant areas.
• Additional duties may be assigned to support lead management and departmental goals.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• College or technical degree required.
• Proven track record in lead management that demonstrates the ability to achieve and exceed goals consistently.

Computer Skills

Knowledge of Microsoft Word/Excel, inventory/order processing software, and contact management systems.

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

#CarolinaCAT

EEO/AA Employer. All qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply.