Job Location: Hershey, PA
Central US to East Coast, - Hershey preferred
Summary
Leads C-store East team of Category Managers responsibility for driving category growth initiatives within North and South Geo C-store customers (Mclane, Hackney, Rutters, Royal Farms, Global, Refuel, Spinx, QuickChek, Gate, Enmarket, + others) Establishes the Category Management team as the indispensable consultative partner to the external customer and to internal Hershey Company.
*Develop a team of experts in the pervasive application of insights to drive category growth
*Streamline tactical work to deliver customer strategy
*Strengthen analytical skills and integration of shopper insights of Category Management team
Responsibilities
* Achieves sales and performance metric targets for assigned customers by managing and coaching a team. Facilitate communication and action between the Category Management team(s) and the Sales team(s). Communicate program feedback to the home office.
* Develops the analytical frameworks by which the Category Management team helps retail partners drive Category growth strategies
* Partner with ReSet team on Paypoints, Seasons, Center Store and Omni by leveraging best in class capabilities and insights to advance Category Initiatives
* Leverage GCIC, MCIC, HIN to support selling in strategic initiatives
* Manage business by understanding and coaching: Syndicated and panel data analysis, factory sales (SAP), the sales planning process, development of quantitatively supported best demonstrated sales practices
* Utilize the performance management process to coach and develop team members throughout the year, through the effective use of the performance appraisal process and performance records.
* Synthesize business trends, competitive trends, shopper insights, financial insights, to identify opportunities and develop solutions to drive category growth across total store.
* Travel Requirement: 40-50%
Tools and Applications used:
JDA, APT, IRI, Nielsen, Panel Data, Numerator, Tableau, Power BI
Qualifications
Education: Bachelor's Degree Required; MBA preferred
Experience: Minimum 6 years' experience; typically 8+ years progressive professional experience with: 3+ yrs Consumer product sales & strong analytical experience
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The Hershey Company
Jan 25, 2025