New

Marketing Specialist

Delta Dental of California
$55,000 - $116,900
dental insurance, paid time off, paid holidays, tuition reimbursement, 401(k), employee discount
United States, California, Rancho Cordova
Jan 28, 2025
JOB DESCRIPTION You'll be at the heart of innovation, shaping marketing strategies that make a difference! In this pivotal role, you'll create and execute dynamic marketing plans for the individual and family dental insurance segment, driving growth while expanding access to care. As a Marketing Specialist, you'll spearhead impactful initiatives-from crafting compelling broker channel communications and designing engaging direct-to-consumer marketing campaigns to fostering member loyalty and launching exciting new products. This is your chance to blend creativity and strategy to create meaningful connections and measurable results! RESPONSIBILITIES Manages segment and marketing program plans to support company efforts to increase new sales and retention. Manages marketing and communication efforts aimed at customers, brokers and enrollees. Works with Creative Services, Marketing, Product Strategy, Legal/Compliance and/or outside agencies to update and/or develop marketing assets, collateral and enrollee documents as needed. Responsible for maintenance of marketing collateral and enrollee documents. Collaborates with internal cross-functional partners including Underwriting, Actuarial, Sales, Operations, Legal/Compliance, and Technology; and external partners including customers, distribution partners, advertising agencies and print, mail house and fulfillment vendors. Develops program specific tracking information and analyzes results. Supports the development of strategic plans by compiling and analyzing internal and/or external data. Researches, resolves or compiles information to support customer service and partner requests. Coordinates training and communications with internal and external cross-functional partners to ensure seamless program updates and roll out to field. Monitors and reports to management on performance and ROI of marketing programs to ensure that they meet program and financial objectives and presents recommendations for improvements. QUALIFICATIONS Bachelor's degree with at least 2 years of relevant experience. Preferably 4 years of experience in a corporate marketing department or marketing agency. Proven track record in leading or assisting with the development and execution of marketing strategies, including direct marketing, channel sales, digital marketing, and online presence enhancement. Exceptional verbal and written communication skills, with expertise in composition, editing, and proofreading. Skilled at simplifying and presenting complex information to non-technical audiences. Strong analytical, strategic thinking, and problem-solving abilities. Highly effective communicator and creative thinker, with a keen eye for detail. Demonstrated ability to manage multiple projects simultaneously, adapt to changing environments, and navigate through ambiguity. Operates with a sense of urgency and the ability to prioritize tasks. Advanced proficiency in verbal and written communication, including public speaking and presentations. Familiarity with computer software, including Adobe Suite and various publishing platforms. Experience in the healthcare or dental industry is highly desirable. Base Pay Information The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental's assessment of the candidate's knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity. Pay Grade 18. $55,000 - $116,900 ADDITIONAL INFORMATION Behind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes: Competitive base and incentive pay 401(k) with robust matching and non-matching contributions Rich medical & pharmacy benefits 100% employer-paid dental and vision benefits Holistic wellbeing program with deep financial incentives Generous paid time off plus 12 paid holidays and your birthday off Culture of growth and learning: career development; tuition reimbursement; recognition program Family support: adoption assistance, fertility treatment, child, elder & pet care assistance Social responsibility and volunteer opportunities Employee discount program Fair Chance Ordinances and Criminal Background Considerations Qualified applicants with arrest or conviction records will be considered for employment in accordance with all applicable federal, state, and local laws, including, but not limited to, fair chance and anti-discrimination ordinances. At Delta Dental, we maintain a strict stance on theft, fraud, and violent crimes. For positions involving driving, we enforce heightened standards regarding driving records. Each individual criminal background check is evaluated on its merits, taking into account the time elapsed since the conviction, evidence of personal development and rehabilitation, and any potential risk posed to our business operations, employees, customers, or vendors. #LI-Hybrid ABOUT THE TEAM At Delta Dental, we're behind millions of smiles and counting. For over 68 years, we've served our communities by increasing access to affordable, quality care - but that commitment to care extends beyond the people we serve, to the dedicated employees who make those smiles genuine. We've come this far by building equitable programs that offer opportunities for advancement, create meaningful connections and improve the lives of our employees and their families. Because we know that when we take exceptional care of each other, we can make a positive impact for all. We champion an inspirational workplace through our commitment to trust, service, excellence and innovation. Joining us means working for a company that offers stability and balance, opportunities for leadership at all levels, and a work environment focused on teamwork and camaraderie. Discover the smiling faces behind Delta Dental and experience our values and culture in action by connecting with us on social media. Follow Delta Dental Ins. on Facebook and Instagram, #LifeatDDins on Facebook and Instagram, Delta Dental Ins. on Twitter and Delta Dental Ins. on LinkedIn. If you've got an appetite for innovation and want to be a part of a team that's transforming the future of health care, join us! Since 1955, we have offered comprehensive, high-quality oral health care benefits to millions of enrollees and built the strongest network of dental providers in the country. The Delta Dental of California network includes affiliates Delta Dental Insurance Company; Delta Dental of Pennsylvania; Delta Dental of New York, Inc.; Delta Dental of the District of Columbia; Delta Dental of Delaware, Inc.; and Delta Dental of West Virginia, providing dental benefits to more than 31 million people across 15 states, the District of Columbia, Puerto Rico and the Virgin Islands. The company and its affiliates are part of Delta Dental Plans Association (DDPA), a not-for-profit national association based in Oak Brook, Illinois. Through our national network of Delta Dental companies, we offer dental coverage in all 50 states, Puerto Rico and other U.S. territories. We offer vision coverage through DeltaVision in 15 states and the District of Columbia. Collectively, we deliver benefits to more Americans than any other dental insurance company. Delta Dental is an equal opportunity employer. We are committed to building and maintaining a diverse and inclusive workplace for all employees. Applicants will not be discriminated against because of race, color, religion, creed, national origin, ancestry, citizenship status, sex (including pregnancy), sexual orientation, gender or identity expression, age, disability, marital status, medical status, veteran status or any other status protected under federal, state, or local law. In addition to federal law requirements, Delta Dental complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Unfortunately, our Delta Dental Enterprise is unable to hire individuals residing in Alaska, North Dakota, Nebraska, Hawaii, Oklahoma, Vermont, Maine, West Virginia, New Hampshire, Wyoming, Puerto Rico, District of Columbia (Washington D.C.) or other US Territories at this time. Proof of eligibility to work in the United States must be provided if selected for hire. Delta Dental includes: Delta Dental of California, Delta Dental Insurance Company, Delta Dental of Pennsylvania, and Delta Dental of New York If You Are A Current Employee Click Here* To Apply