New

Marketing Specialist - Demand Generation (Hybrid)

First American
sick time, 401(k)
United States, California, Santa Ana
1 First American Way (Show on map)
Jan 31, 2025
Who We Are Join a team that puts its People First! As a member of First American's family of companies, Data & Analytics is a national provider of property-centric information, analytics, risk management and valuation solutions. First American maintains and curates the industry's largest property and ownership dataset with over 7 billion document images. Our major platforms and products include: DataTree, FraudGuard, RegsData, TaxSource and ACI. The First American Data & Analytics division boasts more than 20 patents and remains at the forefront of innovation - leveraging technology and data to deliver best-in-class decisioning solutions. Fueled by our industry-leading data and using our technology and proprietary process, our solutions provide lenders, real estate and title companies with actionable insights - enabling them to make better, increasingly automated, decisions. With offices in all major metropolitan areas, including California and New York, DNA teams work collaboratively from across the country. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com. What We Do First American Data & Analytics is seeking a proactive and detail-oriented Marketing Specialist, Demand Generation with 3+ years of experience to support the execution of demand generation campaigns and go-to-market (GTM) strategies that drive qualified leads and revenue growth. This role requires exceptional organizational skills, a willingness to learn, and the ability to work cross-functionally with multiple marketing managers, sales teams, leadership, and product stakeholders. The ideal candidate is a strong communicator who thrives in a collaborative environment and is passionate about executing impactful marketing and GTM initiatives. Job Summary: First American Data & Analytics is seeking a proactive and detail-oriented Marketing Specialist, Demand Generation with 3+ years of experience to support the execution of demand generation campaigns and go-to-market (GTM) strategies that drive qualified leads and revenue growth. This role requires exceptional organizational skills, a willingness to learn, and the ability to work cross-functionally with multiple marketing managers, sales teams, leadership, and product stakeholders. The ideal candidate is a strong communicator who thrives in a collaborative environment and is passionate about executing impactful marketing and GTM initiatives. Key Responsibilities Demand Generation & GTM Campaigns Assist in the planning, development, and execution of multi-channel demand generation campaigns, including email, paid media, social media, content syndication, and webinars. Support go-to-market (GTM) strategies for new product launches, campaigns, and initiatives, ensuring alignment with overall business goals and market needs. Collaborate with marketing leadership to create and optimize campaigns that align with GTM plans, target audience needs, and revenue objectives. Contribute to market research efforts to identify customer pain points and competitive differentiators, incorporating insights into demand generation and GTM strategies. Campaign Execution & Management Manage day-to-day campaign activities, including scheduling, tracking, and reporting on performance metrics. Coordinate with creative and content teams to produce compelling assets, such as landing pages, emails, ads, and promotional content. Test and refine campaign elements, including messaging, targeting, and delivery methods, to optimize ROI. Collaboration & Cross-Functional Support Work closely with multiple marketing managers to ensure alignment on strategies, deliverables, and GTM plans. Partner with sales teams to facilitate the lead handoff process, track progress, and gather feedback on campaign effectiveness. Collaborate with product leadership to develop messaging and collateral that showcase product benefits and align with GTM and customer needs. Serve as a key point of contact for cross-departmental coordination, ensuring seamless execution of integrated campaigns. Data Analysis & Reporting Track and analyze campaign performance metrics, including MQLs, SQLs, pipeline growth, and ROI. Use marketing automation and CRM tools (e.g., HubSpot, Salesforce) to monitor lead flow and campaign effectiveness. Prepare and present performance reports to marketing leadership with recommendations for future optimizations. Qualifications Required Skills & Experience Bachelor's degree in Marketing, Business, Communications, or a related field preferred. 3+ years of experience in demand generation, GTM strategy execution, B2B marketing, or related fields. Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce) and Microsoft Office Suite. Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously. Excellent verbal and written communication skills, with a strong ability to collaborate across teams. A proactive mindset and a willingness to learn and adapt to new tools, processes, and strategies. Preferred Skills Experience in the data, analytics, or technology industries. Familiarity with GTM frameworks and ABM strategies and tools. Knowledge of SEO, SEM, and digital advertising best practices. Basic understanding of data analysis tools, such as Google Analytics or Tableau. Location: Hybrid - Santa Ana, CA (3 days in office/2 days WFH) Compensation: 80k-90k Exempt, and comprehensive benefits package. Are you ready to grow your career, contribute to impactful GTM initiatives, and make an impact? Apply now to join our marketing team! Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed. Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act). First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements. What We Offer By choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.