Analyst Loyalty Marketing

About the Team

At Williams-Sonoma, Inc. our mission is to enhance people's lives at home. This mission inspires and drives us, informs our strategy, as well as makes us special. The Loyalty Team supports that mission by leading The Key Rewards, our cross-brand loyalty and credit card programs. Covering beloved brands (including Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Mark & Graham, and Rejuvenation) our innovative team powers strategy, marketing, analytics, and operations to build loyalty across every customer touchpoint.

About the Role

The Loyalty Marketing Analyst will play a critical role in executing initiatives to drive customer loyalty and elevate the customer experience across the Williams-Sonoma, Inc. (WSI) family of brands. You will contribute to the planning, execution, and analysis of performance marketing strategies for WSI's loyalty program, The Key Rewards, to drive business objectives in stores and across WSI's eCommerce sites. This role will work closely with internal cross-functional stakeholders, Capital One, and other third parties to develop marketing campaigns and best-in-class customer journeys to drive Loyalty KPIs.

Through this work, you will help accelerate the growth of our membership, drive incremental customer satisfaction and spend, and unlock the power of our cross-brand portfolio. Ability to adapt to change and work in a fast-paced multi-channel retail environment is a must. A successful candidate will have strong communication skills and have experience in marketing, project management, analytics, and relationship-building -- plus a passion for the Williams-Sonoma, Inc. brands and the home industry.

Responsibilities

• Execute email and digital campaign strategy, including weekly newsletters to members, personalized cross-brand recommendations, and real-time triggers based on transactions.
• Help maintain a loyalty marketing calendar, collaborating with brand teams to bring our cross-brand messages to life.
• Partner with internal stakeholders, Capital One, and other third parties to develop online and offline marketing campaigns that meet program objectives.
• Write campaign briefs and coordinate omnichannel efforts across digital, print, email, stores, and other channels.
• Collaborate with internal and external partners to identify target audiences, refresh creative, and optimize placements.
• Regularly report on performance, including customer engagement metrics, trends, test results, campaign performance and recommendations for enhancements.
• Track web and email performance metrics to optimize campaigns for highest possible performance.
• Track competitive and consumer trends to build an innovative marketing roadmap.
• Support ad-hoc marketing projects as needed to support strategic goals for Loyalty.
• Collaborate with smart, motivated team members and stakeholders who are curious and like to innovate.

Criteria

• Minimum of 1-3 years in performance marketing; retail or loyalty experience preferred
• Strong critical thinking skills, combined with excellent written and verbal communication skills
• Analytical, problem-solver, with a high attention to detail
• Strong organization and interpersonal skills; must be able to manage multiple projects across stakeholders & vendors
• Ability to prioritize work in a deadline-driven environment
• Able to see trends and communicate actionable insights from data to a variety of audiences

Technical competencies required:

• Bachelor's degree in business, marketing, or a related field
• Proficient with Excel and PowerPoint

Experience preferred:

• Project Management
• Familiarity with data Visualization tools (i.e., Domo, Tableau, Adobe Analytics)

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $70,000 - $75,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

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