Marketing & Communications Manager

• Oversee daily operations of a 5-person team, including designers, events professional, digital strategist, and print shop supervisor.
• Create and execute strategic communication and public engagement plans to advance the City's initiatives.
• Regularly meet with Department Heads and other staff to develop content on new initiatives and/or public information on operational matters (election information, construction, leaf collection, tax collection, etc.), events, and other information of interest for the public.
• Manage departmental workflow ticketing system and identify process improvements.
• Prioritize tasks and assist team with time management.
• Coordinate with team members to produce print deliverables, copy, and graphic design content for City communications and seek editorial guidance from applicable City staff.
• Provide daily approvals, guidance and leadership to staff to ensure content and projects are aligned with the City's strategy and brand standards.
• Contribute to the creation of content as needed, by creating copy, graphics, videos, animations, collateral designs, etc.
• Translate City Administrator's outreach vision into actionable projects and assignments, ensuring work progresses on time and meets the highest quality standards.
• Build campaigns and stories to enhance community and regional engagement with the City of West Allis.
• Ensure projects are appropriate for target demographics and adjust strategies accordingly.
• Write, edit, and proofread content for spelling, grammar, and brand standards before publication/dissemination.
• Oversee management of City's Sharepoint intranet and coordinate, prepare, and publish content.
• Work closely with HR to further the City's employer brand as an employer of choice
• Support the City's employee recognition programs through communications and content.
• Coordinate publication of bi-weekly employee e-newsletter.
• Assist in the promotion of City of West Allis events by preparing communications plans and overseeing departmental workflows to produce and disseminate content.
• Assist Farmers Market staff in promotion of West Allis Farmers Market and market events.
• Manage media affairs; develop projects and activities to promote good public relations and improve the image of the city.

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
  

• Five (5) years of progressively responsible professional communication experience including leadership and coordination of strategic communications planning.

• Experience with social media management, graphic design, public sector, strategic internal communications, and organizational staff development, preferred.

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