Director, Social Media Marketing

This hybrid position requires two days per week in our Austin, TX office.

You are a dynamic and strategic social media marketing leader who thrives at the intersection of creativity and data-driven decision making. You have a proven track record of building engaged communities and driving business results through social media initiatives. Your deep understanding of both B2B and B2C social media landscapes allows you to craft and execute strategies that resonate with diverse audience segments.

You are an inspiring leader who can build and nurture high-performing teams. Your expertise spans organic and paid social media strategies, analytics, and emerging trends, and you know how to align social media initiatives with broader business goals.

As the Director of Social Media Marketing, you will be responsible for overseeing the company's organic and paid social media programs across both B2C and B2B business units. You will lead the development and execution of a cohesive social media strategy that drives brand awareness, audience engagement, lead generation, and revenue growth. You will lead a team responsible for paid and organic social media programs, working closely with various stakeholders across Marketing, PDE, Data Science, and Sales, to ensure our social presence drives meaningful business outcomes while maintaining brand consistency.

Reporting to the VP of Performance & Growth Marketing, this role requires a balance of strategic vision, hands-on execution, and cross-functional collaboration.

• Develop and implement a comprehensive social media strategy that aligns with the company's objectives for both Consumer and B2B segments.
• Own the social media budget and ROI metrics, including the strategic allocation of resources across paid and organic initiatives.
• Mentor and manage a team of social media marketing professionals, fostering a culture of innovation, collaboration, and accountability.
• Lead the development, execution, and optimization of paid and organic social media campaigns
• Define KPIs, monitor performance metrics, and provide actionable insights to optimize campaigns and inform future strategies.
• Collaborate with content creators and designers to produce engaging and impactful social media content tailored to diverse audiences.
• Oversee the integration of social media initiatives with broader marketing campaigns and customer journey touchpoints
• Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
• Use data-driven insights to guide and refine the audience segmentation strategy, ensuring precise targeting and meaningful engagement.
• Create and manage a social testing roadmap, incorporating A/B and incrementality testing to inform data-driven optimizations and enhance performance.

While this work is based more on the skills a person has than what they have done, we think a typical profile could include the following:

• 8+ years of experience in social media marketing, with at least 3 years in a leadership role.
• Proven track record of managing and scaling paid and organic social media programs in B2C and B2B environments.
• Experience leading teams and driving cross-functional collaboration.
• Proven ability to measure and report on social media ROI
• Deep knowledge of social media platforms, tools, and best practices.
• Background in managing substantial social media marketing budgets
• Strong portfolio of successful social media campaigns that demonstrate creativity and measurable results.

• Exceptional leadership and team management skills with the ability to inspire and develop team members.
• Strong expertise in social media analytics tools (e.g. Sprout Social, Hootsuite, Google Analytics) and ability to translate insights into strategy.
• Expertise in paid social media platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager) and organic social media management tools (e.g., Sprinklr).
• Demonstrated ability to oversee and optimize budgets of $1M+ monthly, ensuring efficient allocation and maximizing ROI.
• Excellent communication and storytelling skills, with the ability to tailor messaging to different audiences.
• Strong project management, cross-functional collaboration, and organizational abilities.
• A creative mindset with the ability to think strategically and execute tactically.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

• We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it.
• Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
• Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
• We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Please take a look at our benefits page for a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States.

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