Senior Product Marketing Specialist

AAF International offers the most comprehensive clean air solutions available across the globe. Selling under the American Air Filter and the AAF International brand names, AAF International has been an industry pioneer since 1921 with manufacturing operations in 22 countries and over 6000 employees globally. Our products are the industry benchmarks for quality and performance. Our applications include commercial, industrial and residential solutions from the filters used in your home to the most critical cleanroom and power generation applications.

We are a member of the Daikin Group, the world's largest air conditioning provider with $30 billion in revenue and over 98,000 employees worldwide. Founded in 1924, Daikin has grown into a diversified industrial manufacturing company offering solutions in clean, air, air conditioning, refrigeration, chemicals, oil hydraulics, defense systems and electronics.

Our culture of continuous improvement, safety and world class operations is driven by our people-centered management philosophy. This philosophy is built around mutual selection: that while AAF seeks top talent people to join and deliver on our team, we also want each team member to receive job satisfaction, growth & development, and continued happiness in being a long-term member of the AAF family. This is fueled by our belief in treating our people, our supply partners, our customers and our environment with the trust and respect we each require, and our passion to give back to our community for our success.

Read more about our philosophy at: http://www.daikin.com/about/corporate/philosophy/index.html

AAF International is an Equal Opportunity Employer M/F/Disability/Veteran.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender identity, national origin, citizenship, veteran status, uniform servicemember status, age, disability or any other legally recognized protected personal characteristics.

Position Objective:

At American Air Filter, Inc. (AAF International) our commitment to innovation extends beyond the ordinary, providing clean air via comprehensive solutions that combine efficiency and technological excellence. Our suite of production, distribution, and services enables customers to breathe easier in their personal and professional workspaces. We're a team of passionate individuals who thrive in a creative, collaborative, and high-energy environment. If you seek a workplace that values innovation, fosters growth and enables you to make a tangible impact, and you're looking for the next step in your career, then you might just be the Product Marketing Specialist we're looking for.

As our Senior Product Marketing Specialist, you will be the driver and key contributor to launching products and producing compelling collateral to excite our sales team and drive our business forward.

We are looking for a T-shaped marketer who ideally possesses both a technical understanding and a broad knowledge of bringing technical / industrial products to market.

Key Accountabilities:

• Responsible for the project management and delivery of the promotional and launch materials for Product Launches to the agreed schedule with Product Management, working closely with the other members within the marketing group.
• Provides VOC and market research - working closely with Product Management, enabling products to be positioned correctly within the market segment and gathering feedback information from customers and the market on the needs of the market, and identifying new opportunity segments.
• Possesses an excellent writing capability, utilized for creating compelling sales collateral and sales presentations / communications - taking the technical information from our Product Management team and Engineers and creating clear, understandable and useful information for our different channel partners and our customers.
• Creates supporting material to be able to tackle penetrating new and attractive market segments, working with other team members and contractors on videos, sell sheets, comparison pieces, blogs and other material.
• Supports demand generation by collaborating to develop targeted marketing campaigns that drive awareness, engagement, and lead generation.
• Supports Commercial activities 80%, Retail 20%. Works hand in hand with the Retail Project Manager on retail projects.

Position Requirements:

1. Bachelor's degree in Marketing, Business Studies, Commercial, or a related field preferred;
2. 5+ years of experience in a product marketing, product management or technical writing position;
3. Experience bringing technical products to market;
4. Excellent writing and communication skills;
5. Experience in different types of supporting collateral for technical products;
6. Strong Project Management skills;
7. Ability to coordinate and interact with a matrixed organization;
8. Familiar with a variety of the field's concepts, practices, and procedures. Displays a strong background in past experiences and judgment to plan and accomplish goals. Ability to perform a variety of tasks. A wide degree of creativity and latitude is expected. Understanding of SEO and social media marketing strategies. Experience with SalesForce, Hubspot, Zoom Info Google Analytics highly desirable;

Other:

• This position is located in Louisville, Kentucky.
• This is a hybrid role, three days in office and two working from home.
• Some travel required, 5-10% to visit trade shows and customers.