Marketing Specialist

Are you a strategic thinker with a creative edge? Do you love crafting compelling LinkedIn posts, diving into marketing analytics, and designing PowerPoint presentations that captivate rather than bore? Does the idea of optimizing email open rates and elevating print marketing in a digital world excite you? If so, we have the perfect opportunity for you!

What You'll Be Doing (a.k.a How You will Make a Difference):

• Supporting Print & Digital Marketing Efforts: Help design, create, and deliver marketing campaigns that promote our products and services in both digital and print formats.
• Collecting & Analyzing Data: Because marketing isn't just about creativity-it's about knowing what works. You'll gather insights on trends, competition, pricing and our marketing efforts to help shape our strategy.
• Social Media & Digital Outreach: Assist in managing and growing our social media presence (especially LinkedIn), creating email campaigns, newsletters, and digital ads that actually get results.
• PowerPoint Presentations That Wow: Develop engaging sales presentations that showcase our capabilities, helping our team stand out in meetings (and making sure no one falls asleep during a pitch).
• Finding New Markets & Channels: Research and identify new ways to reach potential customers, ensuring our messaging is hitting the right audience at the right time.
• Collaborating with the Team: Work closely with our marketing and sales teams to ensure campaigns align with business goals. You'll have guidance and support, but also plenty of opportunities to contribute your own ideas.
• List Management & Client Research: Maintain and update marketing contact lists, research potential clients, and gather insights to help tailor campaigns to the right audience.
• Content Creation: Develop engaging content for social media, email campaigns, newsletters, and marketing materials, ensuring messaging is clear, compelling, and aligned with brand goals.

What We're Looking For (a.k.a. What Makes You A Great Fit):

• Bachelor's degree in marketing, communications, business, or a related field
• 3-5 years of B2B marketing experience: You know how to speak to businesses, not just consumers.
• A solid grasp of marketing fundamentals: No need to be a guru, but you should know your way around campaigns, content, and customer engagement.
• Experience with LinkedIn, email campaigns, and digital advertising: The key channels where B2B marketing thrives.
• Strong PowerPoint skills: If you can make a sales deck strategic and easy to follow, we're already impressed.
• Attention to detail: Because typos on printed materials last forever.
• A team player with a can-do attitude: Someone who's eager to learn, jump in, and help wherever needed.

Most importantly, we're looking for a strategic thinker with fresh ideas who can bring them to life through thoughtful execution.

The anticipated annual salary range for this position is $48,000 - 55,000. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The range listed is just one component of Taylor Corporation's total compensation and benefits package for employee.

About Taylor Corporation
One of the largest graphics communications firms in North America, Taylor's family of companies provide a diverse set of products, services, and technologies addressing the toughest communication challenges. For nearly 50 years, Taylor has been a premier provider of powerful and innovative products, services, and expertise for individuals, businesses, and distributors large and small. Our 10,000+ employees spanning 26 states and seven countries work diligently to create the interactive, printing, and marketing solutions that have helped build some of the world's more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a comprehensive benefit package including several health plans to choose from, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.

The Employer retains the right to change or assign other duties to this position.

Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled.