Market Research Analyst

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Plano, TX.

Market Research Analyst

Top Skill Sets Required:

1. Proficiency in Advanced MS Excel and Tableau

2. Shopper Research Experience

Position Description

Responsibilities:

* Conduct comprehensive competitive analysis to assess market dynamics, competitor strategies, and consumer preferences in the mobile, home entertainment, and digital appliances segments.

* Collect and analyze data from various sources, including market reports, industry publications, and internal databases, to identify emerging trends and opportunities.

* Collaborate closely with the Senior Manager of Competitive Intelligence at the company to align analytical objectives with the subsidiary's Mystery Shop Data needs.

* Utilize in-house tools, Tableau, and techniques, with a focus on Excel, to organize and interpret complex data sets.

* Prepare detailed reports, presentations, and dashboards to communicate findings and insights to key stakeholders.

* Collaborate with cross-functional teams, including product management, marketing, and retail execution sales teams, to provide strategic insights and support decision-making processes.

* Monitor competitor activities and industry developments to stay informed of market trends and emerging threats or opportunities.

* Assist in the development of competitive intelligence strategies and frameworks to enhance the company's competitive position.

Requirements:

* Bachelor's degree in Business, Accounting, Finance, Marketing, Economics, or related field.

* 2 to 5 years of experience in competitive analysis, market research, or related fields.

* Proven expertise in Excel, data analysis, and visualization techniques.

* Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.

* Excellent communication and presentation skills, with the ability to effectively convey complex information to diverse audiences.

* Detail-oriented with a commitment to accuracy and quality.

* Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

* Experience in the consumer electronics industry or related sectors is preferred but not required.

It's Great If You Also Have

* Excellent judgment and the ability to handle escalated situations

* Plan, organize, and prioritize multiple complex assignments and projects. Read and interpret detailed and complex customer requirements

* Team player - you go out of your way to help teammates & support the business, and other professionals.

Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more!

Click "Apply Now" to connect with our recruiting team!

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