Manager, Experiential Creative

Are you a highly creative and strategic leader? Do you have a passion for creating high-impact, sales-driving creative campaigns? If so, you could excel as a Manager, Experiential Creative at Spectrum.

At Spectrum, we keep nearly 32 million customers connected across our 41-state footprint. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet, TV, Mobile and Voice. Our Manager, Experiential Creative plays an essential role in leading the activation of campaigns within Spectrum retail stores and across experiential platforms, including events and community engagement.

BE PART OF THE CONNECTION

As a Manager, Experiential Creative you will oversee creative development and execution to elevate the in-store experience, enhance shopper engagement, and drive retail sales and brand activations. You'll drive in-store activation and drive-to-store campaigns across multiple channels. You'll work on a high-performing, collaborative team that supports one another each and every day. It's a career that develops as you do, with opportunities to grow.

WHAT OUR MANAGER, EXPERIENTIAL CREATIVE ENJOY MOST

• Leading the creative strategy and execution of experiential activations, in-store campaigns, and community engagement initiatives.
• Collaborating with cross-functional teams to create integrated, omnichannel marketing experiences for new and returning customers.
• Managing the end-to-end creative process, ensuring deliverables align with brand guidelines, marketing objectives, and sales goals.
• Ensuring all creative assets support in-store traffic, product promotions, and retail conversion goals while overseeing video, print, and digital creative execution to provide a seamless experience across multiple touchpoints.
• Working closely with retail operations, marketing, media, and event teams to deliver unified and impactful experiential campaigns while managing relationships with third-party vendors, production partners, and agencies, ensuring timely and cost-effective execution.
• Using customer insights, retail analytics, and shopper behavior data to optimize creative and experiential strategies.

You'll continuously explore emerging retail trends, experiential marketing innovations, and digital engagement tools to enhance the in-store experience and measure campaign effectiveness, providing recommendations for ongoing improvements. You must be resourceful, eager to learn and able to adapt to an ever-evolving work environment and industry. If you're up to the challenge, you'll find a rewarding and fulfilling career at Spectrum.

WHAT YOU'LL BRING TO SPECTRUM

Required Qualifications

• Experience: 5+ years of experience in retail marketing, experiential activations, or creative management
• Education: Bachelor's degree in marketing, design or related field; or equivalent work experience and education.
• Technical skills: Deep understanding of video, print, and digital creative. Expertise in retail marketing, experiential activations and vendor management.
• Skills: Brand or agency experience working with retail stores, in-store merchandising, and experiential marketing. Strong background in vendor and agency management, ensuring seamless execution of retail activations. Experience working cross-functionally with retail teams, field operations, marketing, and merchandising partners.
• Abilities: Can read, write, speak and understand English. Can develop high-impact, sales-driving creative campaigns across print, digital, and video. Can balance creativity with business objectives, ensuring measurable impact on store traffic and sales.
• Travel ability: Office environment

SPECTRUM CONNECTS YOU TO MORE

• Dynamic Growth: The growth of our industry and evolving technology powers our employees' careers as they move up or around the company
• Supportive Teams: Who you are matters here. And, we aim to foster an inclusive workplace where every person is empowered to bring their best ideas
• Learning Culture: With a focus on training and development, employees can have confidence that day one is truly just the beginning of a dynamic career
• Total Rewards: See all the ways we invest in you-at work and in life

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