Vice President, Direct Marketing Creative

Are you a creative and energetic leader? Do you have strong strategic thinking and ability to develop high-impact messaging? Do you have sound judgment, good decision-making abilities, and strong analytical skills? If so, you could excel as a Vice President, Direct Marketing Creative at Spectrum.

At Spectrum, we keep nearly 32 million customers connected across our 41-state footprint. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet, TV, Mobile and Voice. Our Vice President, Direct Marketing Creative plays an essential role in actively and consistently supporting all efforts to simplify and enhance the customer experience.

BE PART OF THE CONNECTION

As a Vice President, Direct Marketing Creative you will lead and innovate our direct marketing efforts across multiple channels, including direct mail, bill marketing, email marketing, and funnel optimization to drive conversions through call centers, retail stores, and e-commerce platforms. You'll work on a high-performing, collaborative team that supports one another each and every day. It's a career that develops as you do, with opportunities to grow.

WHAT OUR VICE PRESIDENT, DIRECT MARKETING CREATIVE ENJOY MOST

• Develop and execute a comprehensive direct marketing creative strategy that aligns with business objectives and revenue goals.
• Lead the creation and optimization of direct mail, bill inserts, email marketing, and digital funnel strategies to maximize customer engagement and conversion.
• Ensure creative marketing efforts support the customer journey, driving traffic to call centers, retail stores, and e-commerce platform./
• Leverage A/B testing, personalization, and segmentation strategies to enhance engagement and conversion rates.
• Establish and refine workflow processes, tools, and automation to optimize efficiency and effectiveness in creative execution.
• Partner with the analytics team to track, report, and analyze KPIs, using insights to refine creative strategies and improve response rates.
• Utilize marketing analytics and customer data to drive data-informed creative decisions that enhance campaign performance.

You'll actively and consistently supports all efforts to simplify and enhance the customer experience through the creation and implementation of programs to maximize productivity while staying within budget. You must be resourceful, eager to learn and able to adapt to an ever-evolving work environment and industry. If you're up to the challenge, you'll find a rewarding and fulfilling career at Spectrum.

WHAT YOU'LL BRING TO SPECTRUM

Required Qualifications

• Experience: 10+ years of experience in direct marketing, creative strategy, or related fields within an in-house or agency environment. Demonstrated experience in team leadership, process optimization, and workflow management.
• Education: Bachelors degree in Marketing, Advertising, Design, Communications or related field.
• Technical skills: Expertise in direct marketing best practices, A/B testing, segmentation, and personalization techniques.
• Skills: Strong understanding of conversion funnels, performance marketing, and response-driven creative approaches.
• Abilities: Can read, write, speak and understand English. Exceptional ability to translate data insights into high-performing creative solutions.
• Travel ability: Office environment

Preferred Qualifications

• Experience working with call centers, retail, and e-commerce marketing strategies is a plus.

SPECTRUM CONNECTS YOU TO MORE

• Dynamic Growth: The growth of our industry and evolving technology powers our employees' careers as they move up or around the company
• Supportive Teams: Who you are matters here. And, we aim to foster an inclusive workplace where every person is empowered to bring their best ideas
• Learning Culture: With a focus on training and development, employees can have confidence that day one is truly just the beginning of a dynamic career
• Total Rewards: See all the ways we invest in you-at work and in life

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