Online Program Marketing Coordinator - Office of Online Learning

The Marketing Coordinator for the Office of Online Learning plays a crucial role in supporting and executing marketing initiatives that enhance awareness and enrollment in MSU Denver's online and hybrid programs. Reporting to the Marketing & Communications Manager, the Marketing Coordinator will assist in digital marketing, content creation, social media management, and website updates, ensuring alignment with MSU Denver's brand identity and marketing strategy.

Job Responsibilities

Digital Marketing & Content Creation (40%)

• Assist in the development and execution of digital marketing campaigns across email, web, and social media platforms.
• Support content development for blog posts, email campaigns, and program promotions.
• Utilize generative AI tools to assist with content creation, including text, images, and video.
• Monitor engagement metrics and provide insights to optimize content performance.

Website & CMS Management (30%)

• Update and maintain online program pages using WordPress and other content management systems.
• Regularly audit website content for accuracy, accessibility, and usability.
• Assist in website design updates and landing page optimizations to improve user experience.
• Collaborate with the Marketing & Communications Manager, academic departments, and other MSU Denver units to implement digital improvements relevant to Online Learning.

Social Media & Visual Media Production (20%)

• Support the execution of social media strategies, including content scheduling, community engagement, and campaign tracking.
• Assist in the creation of graphics, videos, and multimedia content using tools like Adobe Creative Suite.
• Ensure content aligns with brand guidelines and accessibility standards.

Project Coordination & Administrative Support (10%)

• Work closely with the Office of Online Learning team to ensure marketing efforts align with broader online learning initiatives and university-wide messaging.
• Coordinate with academic departments, Student Affairs, and other campus units to develop and distribute marketing materials tailored to program-specific goals.
• Support event marketing efforts and stakeholder communications to increase engagement with online and hybrid programs.
• Contribute to the management of editorial calendars, ensuring cohesive storytelling across platforms.
• Other duties as assigned to support MSU Denver's online learning initiatives.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (or equivalent work experience).
• Experience with content management systems (CMS), such as WordPress.
• Basic understanding of SEO, email marketing, and digital marketing principles.
• Proficiency in Adobe InDesign, Illustrator, Photoshop, Premiere, and AfterEffects.
• Experience in social media management and content creation.
• Strong written and verbal communication skills, with attention to brand consistency.

Preferred Qualifications

• Experience with higher education marketing or student engagement initiatives.
• Familiarity with CRM platforms (e.g., Salesforce) and analytics tools (Google Analytics, Power BI, Looker Studio).
• Knowledge of web accessibility standards and ADA compliance.
• Experience with AI-driven content creation and automation tools.
• Strong project management and organizational skills.

Salary for Announcement

Under Colorado law, MSU Denver is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account a variety of factors including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The salary range that the University reasonably expects to pay for this position is $45,300 - $56,700.The full salary range is $45,300 - $68,000.

This position is paid monthly and is eligible for MSU Denver benefits.

Schedule Information

• Full-time, 40 hours per week
• Exempt
• Monday - Friday, 8am - 5pm
• Evenings and Weekend Work: Rarely
• Schedule: Potential for hybrid schedule
• Visit our website for more information on our University's Alternative Work Arrangementspolicy.
• Travel: Rarely

Instructions to Apply

Please apply through MSU Denver Careers and submit your cover letter, resume, and examples of past marketing promotions. Select Begin Your Job Search, then search for JR103617. Internal applicants must apply through their MSU Denver Workday profile by searching 'Find Jobs'. Applications that do not contain all required documents may not receive full consideration. Professional references and their contact information will be requested from the finalist. At least one reference provided must be a supervisor (either current or former).

Please apply by Friday, 3/21/2025 at 11:59pm for full consideration.

Open Until Filled

The University's benefits package is comprehensive and offers medical, vision and dental, free RTD pass, tuition reimbursement, as well as a life and supplemental insurance plans, retirement plans and other programs, such as accessto a long-term disability (LTD) plan.Visit MSU Denver'sbenefits websiteto learn more.

For a brief overview, please see: https://www.msudenver.edu/wp-content/uploads/2024/01/MSU-Benefit-Summary.pdf.

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at totalrewards@msudenver.edu.

Background Checks

Metropolitan State University of Denver is dedicated to ensuring a safe and secure environment for our faculty, staff, students, and visitors. To Assist in achieving that goal, we conduct background checks on all finalists for positions at the University prior to employment.

Metropolitan State University of Denver is a unique, access-oriented campus community that values diversity, equity, and inclusion in all its forms. Our student population consists of nearly 58% first generation students and over 50% students of color. We are a designated Hispanic Serving Institution located in downtown Denver.

We create an equitable learning and working environment in concert with individuals who consistently demonstrate commitment to equity and inclusion. We greatly value the diverse identities and perspectives of our students, faculty, and staff and recognize that in order to achieve a just and equitable society, diversity must go beyond simple representation. It requires critical inquiry and dialogue and a commitment to action. We strive to provide a culture of belonging for all community members to achieve personal and professional success.