Senior Strategist

Business Overview

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order to maximize our clients' investments. We challenge category norms, cut through consumer attitudinal and behavioral patterns, hijack culture by applying critical thinking to everything we do, by embracing new perspectives and paving the road to new answers and solutions. Innovation and inventiveness are at the core of our culture and day to day work.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Overview

At Mediahub, The Strategy department is our strategic muscle. The Senior Strategist will help shape strategies for a roster of clients across major categories (beauty, finance, entertainment, homecare, etc), while also supporting projects and new business efforts as opportunities arise. The Senior Strategist must thrive on exploring changing consumer behavior, media landscape, cultural trends, and competitive landscape to provide strategic insights that fuel our strategic recommendations and strategic planning for clients. The role will have an endless curiosity, entrepreneurial spirit and vibrant critical thinking.

Responsibilities

• Writes clear and thought-out questions that help provoke the brief
• Helps define the client's brand and business problem behind the brief
• Develops business, category, competitive and consumer intelligence, using multiple platforms and a broad variety of data sets (syndicated, proprietary and partner data)
• Synthesizes multiple forms of data into innovative and actionable communication inputs for the strategic approach and for innovative go-to-market ideas
• Clearly understands the difference between an observation and an insight
• Communicates with clarity and in ways that guide and inspire both internally and to clients
• Understands of all channels and disciplines with the ability to help cascade strategy into media principles and tactical activation
• Seamlessly works with teams across disciplines, building upon and uniting work under a holistic communications plan
• Contributes to thought leadership for both clients and corporate communications
• Participates in new business development as opportunities arise
• Familiarity with most major syndicated tools, both strategic planning and consumer insight, e.g., GfK, MRI, YouGov, Mintel, WARC, Euromonitor, Kantar, Qualtrics
• Experience with social listening and affinity-based tools (ex. Netbase)
• Is collaborative and eager to support the team towards a common goal
• Strives for better results and continuous improvement

Qualifications - Required Skills

• Experience in media strategy/comms planning
• Enthusiastic consumer of, and curiosity about, pop culture and the ever-changing media landscape
• Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.), Keynote, familiar with most major syndicated tools, both strategic planning and consumer insight, e.g., GfK, MRI, Mintel, WARC, Euromonitor, Nielsen, Kantar, Qualtrics and affinity-based tools, e.g Netbase
• Strong organizational skills and analytical skills (both qualitative and quantitative)

Qualifications - Desired Skills

• 2-4 years in media strategy, communications planning, or related role (e.g. media planning, marketing, consumer research, strategy, etc.)

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.