Digital Analytics Senior Consultant - Remote

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

• Maintain and enhance a marketing analytics capability to support key digital programs like online service via the following tasks:
• Ensure measurement requirements through UAT and 3rd party vendor collaboration
• Conduct pre- and post-release analysis and data validation
• Communicate results via reports and dashboards
• Develop advanced consumer experience insights with a focus on segmentation
• Administrator of digital analytics platform like Adobe Analytics and Google Analytics
• Provide feedback and direction on measurement and analysis strategies
• Exhibit a high level of expertise working with multiple data sources to analyze performance of marketing efforts and make recommendations for improvements
• Create, review, and submit monthly and quarterly summaries of traffic and conversion performance
• Proactively establish alert monitoring and review weekly reports to look for data anomalies and perform further analysis if needed
• Maintain and enhance partnerships across analytics teams in other parts of the organization focusing on data integrity, governance/standards, best practices, etc.
• Drive strategic initiatives for the team (e.g. establishing relationships/processes with new areas of marketing, evaluation/onboarding of additional tools to enhance team capability, owning vendor relationships, etc.)

• Utilizes data and analytics expertise to coach and develop across the team

Education and Experience:

• Bachelor's degree or equivalent experience
• 3 or more years of experience
• Advanced experience implementing and using Adobe Analytics and/or Google Analytics required

Functional Skills:

• An analytical mindset and avid curiosity
• Strong analytical skills with the ability to collect, organize, analyze, disseminate significant amounts of information, draw conclusions, and develop actionable recommendations with attention to detail and accuracy
• Experience with data and analytics tools such as SQL and Power BI
• Ability to synthesize large amounts of complex data into meaningful conclusions and recommendations to stakeholders
• Demonstrate an understanding of Allstate systems and data in order to provide guidance to stakeholders
• Advanced ability to manage multiple priorities given aggressive timelines and comfortable performing in a fast paced, dynamic and ambiguous business environment
• Ability to drive data and technical projects
• Excellent presentation skills; persuasively presenting ideas to multiple levels of stakeholders, including senior leaders
• General insurance knowledge

#LI-KV1

Skills

Compensation

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.

You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.

Good Hands. Greater Together.

Allstate generally does not sponsor individuals for employment-based visas for this position.

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