Marketing Growth Manager

Sprague is passionate about delivering diverse products and programs that warm, power and move the world. We keep homes warm through Northeastern winters and hospitals cool through summer. We help small businesses focus on serving their communities, and our renewable fuels keep our country's infrastructure running. From importing wind energy components to deploying leading-edge solar technology to help power terminal facilities, we are committed to continually evolving to meet our customers' changing energy needs.

Our Culture

We recently surveyed our employees to ask them their favorite part of the job. They answered, "The people I work with."

In addition to great coworkers, you'll enjoy perks like medical benefits and retirement contributions that start on your first day. Employees start with three weeks (15 days) of paid vacation time per year! Sprague also provides tuition reimbursement for any employee that would like to further their education. Sprague has adopted a casual business dress code where you can wear jeans to work! Do you like to get involved where you work? Is giving back important to you? It's important to us, too! Sprague donates back to the communities in which we live and work every year, and provides opportunities for employees to support various charities throughout the year. In addition, Sprague offers paid volunteer time to allow employees to support charities which are meaningful to them. Sprague has a range of committees to support varying initiatives (Sustainability, Charitable, Scholarship, Innovation, FunForce, etc.). Sprague is a place that cares about its employees, its community, and about creating a place where people want to come to work every day.

Plus, we have some great benefits!

• 401(k) Traditional and Roth plans with employer match of 100% of the first 6% of the employee's contribution
• Defined Contribution Plan with an automatic contribution from Sprague
• Paid Volunteer Time
• Flexible Working Policy
• Choice of high deductible and PPO Health Plans to fit your individual needs
• Wellness Program

We want to hear from you!

Are you a results-driven marketing leader with a passion for driving revenue growth? Do you excel at crafting and executing sophisticated, data-driven marketing campaigns? If so, Sprague is seeking a dynamic Growth Manager to architect and optimize our lead generation and nurturing strategies.

In this pivotal role, you'll be responsible for planning, developing, and managing comprehensive go-to-market campaigns that build brand awareness, generate high-quality leads, and nurture them through the sales and marketing funnels. You will be the architect of our lead generation campaigns, leveraging customer relationship management (CRM) systems, marketing automation tools, paid advertising, and compelling content to craft and deploy targeted campaigns that drive conversions and accelerate business growth.

This role is ideal for a tactician who can create the strategy, roll-up their sleeves, and execute within the different tools and software. You'll build winning campaign plans, secure stakeholder buy-in and ensure flawless execution from concept to ROI measurement. You will also manage and segment customer data within our CRM system, and other lead generation tools, to ensure targeted and relevant communication across all channels, while fostering strong relationships across our diverse business units and ensuring a seamless lead nurturing, qualification, and handover to our sales teams.

Key Responsibilities:

• Strategic Campaign Development:
  
  
  
  • Plan, develop, and execute comprehensive multi-channel marketing campaigns that align with business objectives and drive measurable results.
  • Develop and implement a robust marketing automation strategy, including setup, workflows, and personalized messaging based on customer behavior and lifecycle stage.
  • Expertly manage and optimize paid advertising campaigns across platforms (LinkedIn, Google, Facebook, etc.), demonstrating proven experience in ad buying.
  • Develop and implement CRM program expertise to ensure optimal data utilization, segmentation, and personalized customer journeys.
  • Proven success with campaign planning, lead development, and expert project management.
  
  
  
  
• Lead Generation and Nurturing:
  
  
  
  • Identify and leverage key customer touchpoints throughout the buyer's journey to build multi-channel campaigns that generate, and nurture leads.
  • Create, oversee, and manage demand and lead generation activities, conversion programs, retention, and acceleration plans that drive measurable top-line and bottom-line growth.
  • Design and execute a comprehensive marketing automation system with triggered alerts and personalized messaging based on customer behavior and lifecycle stage.
  
  
  
  
• Data Analysis and Optimization:
  
  
  
  • Track and analyze the performance of lead generation campaigns across all online and offline channels, utilizing marketing analytics tools to optimize strategies for maximum ROI and improved KPI metrics across digital channels.
  • Utilize marketing attribution modeling and A/B testing methodologies to refine campaign performance and maximize efficiency.
  
  
  
  

This opportunity is will be hybrid in Portsmouth, NH.

Do you like to solve problems and consider yourself forward thinking? If you are looking for a place to challenge yourself, then Sprague is your place. Sprague employees are dedicated and driven. We work best as a team, knowing that collaboration leads to innovation and the best customer experience. We are looking for hardworking colleagues to join us and help us stay at the forefront of the energy industry, which is where we've been for the last 150 years.

Qualified candidates for this role will have the following:

• Bachelor's degree in marketing, advertising, communications, business, or related field.
• 10+ years of experience executing digital marketing campaigns, with a proven track record of success in campaign planning, marketing automation, lead generation, and ad buying.
• Expertise in marketing automation platforms (e.g., HubSpot, Klaviyo, Marketo, Salesforce Account Engagement (Pardot)).
• Strong understanding of customer relationship management (CRM) principles and experience with CRM systems (e.g., Salesforce, Hubspot, Zendesk, Microsoft Dynamics 365).
• Highly-proficient with digital ad buying, with first-hand experience managing campaigns on LinkedIn, Google, Facebook, and other platforms.
• Excellent data analysis skills and experience with marketing analytics tools (e.g., Google Analytics, Hubspot, SEMrush, Salesforce CRM Analytics).
• Proficiency in content marketing, with proven copywriting skills across the web, email, ads, blogs, etc.
• Strong communication, collaboration, and project management skills, with the ability to think creatively and strategically.
• Experience with marketing attribution modeling and A/B testing methodologies.
• Passion for staying current with the latest digital marketing trends and technologies.

Who we are:

Sprague takes a collaborative, customer-centric approach to providing best-in-class energy products and related services throughout the Northeast. Founded in 1870, we pride ourselves on offering customers the expert solutions and high-quality service that help their businesses thrive in any market landscape. Sprague values innovation, safety, integrity and people. We know that our people are what set us apart from our competition, and we work hard to make sure each employee across our 20+ locations knows how important they are to our community.

Come join us to learn why we are consistently celebrating 20-, 30-, and even 40-year anniversaries here at Sprague!

Sprague is an EEO/AA employer. We strongly encourage minorities, females, Vets and individuals with disabilities to apply.

As a federal contractor we adhere to OFCCP employment regulations. Click here for OFCCP compliance information