Senior Segmentation Marketing Manager

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you'll be doing...

As a Sr. Manager of Segment Marketing you will define the growth strategy for key postpaid consumer segments, specifically our Latino & Spanish-language marketing.

You will utilize data on business performance, consumer insights, and competitive landscape to develop and implement new value propositions, local promotions, marketing collateral, and experiential tactics to meet revenue targets. You will partner across internal and external teams to evolve our Latino acquisition strategy, curate our portfolio of Spanish-language messaging and collateral, and enable our broader field marketing teams with assets to execute upon our growth plan.

Responsibilities:

• Collaborate with stakeholders across the enterprise to develop, coordinate and execute our customer segment strategy to drive post-paid acquisition, sequential YoY growth, and strengthen the customer experience end to end.

• Brief and align our marketing engine on key segment insights and drive implementation across a variety of channels.

• Partner across functional groups and levels to drive commitment and participation in segment growth initiatives.

• Enable our field marketing and grassroots teams to maximize our sponsorship and local event investments to drive growth within your assigned segment(s).

• Develop materials for, and present to, executive leadership.

You're all about creating strategy and impact; you can manage a long-term strategic view and shorter term performance outcomes. You're a detailed planner with the ability to develop multi-year plans-but you know it's a fast-changing landscape so you are nimble and can adjust. You understand that strategy is important but the bottom line is sales and happy customers. You can get others to pay attention and influence them to get on board with your strategies and ideas.

• Bachelor's degree or four years or more work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Spanish language proficiency, both written and verbal, is required.

• Master's or advanced degree in business, marketing, or related field.

• Experience managing multiple stakeholders in highly matrixed organizations.

• Experience collaboration with a geographically-dispersed team.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.