Senior Email Marketing Specialist

The Senior Specialist, Email Marketing will play a critical role in the development, execution, and optimization of strategic email marketing initiatives for the our client. This role supports multi-channel fundraising efforts and customer experience enhancements by managing high-volume email campaigns from concept to completion.

We're looking for an experienced email marketer who thrives in a fast-paced, collaborative environment and has the technical acumen, creativity, and project management skills to drive meaningful engagement and results.

• Support and execute coordinated, multi-channel marketing strategies to enhance the donor and constituent experience.
• Manage end-to-end email production: planning, content integration, testing, deployment, reporting, and optimization.
• Own and maintain the clients email calendar, ensuring alignment with broader marketing goals and campaign schedules.
• Collaborate with internal stakeholders and cross-functional teams to define and deliver email communications that meet business objectives (fundraising revenue, event participation, mission engagement).
• Implement and optimize customer journeys using Salesforce Marketing Cloud (SMC) and Pardot.
• Leverage performance data to inform strategy, identify trends, and refine campaign effectiveness.
• Serve as platform subject matter expert; support internal training and resource development.
• Ensure compliance with privacy and spam regulations, including CAN-SPAM, GDPR, and other global standards.
• Stay current on email best practices, technologies, and nonprofit fundraising trends.

• Minimum 5 years of experience in email or digital marketing, preferably in a nonprofit setting.
• Proficient in Salesforce Marketing Cloud and Salesforce Pardot.
• SMC Email Specialist certification (can be completed upon hire).
• Strong technical skills: working knowledge of HTML, with experience in AMPScript and SQL preferred.
• Hands-on experience with marketing automation tools and platforms.
• Experience using analytics tools (e.g., Google Analytics) and third-party testing platforms (e.g., Movable Ink, Email on Acid, Return Path).
• Proven ability to manage multiple campaigns and deliverables simultaneously in a fast-paced environment.

• Demonstrated success in launching and managing high-performing email campaigns.
• Understanding of nonprofit marketing, digital engagement, and peer-to-peer fundraising tactics.
• Positive, self-starter attitude with assertive follow-through and a keen eye for detail.