Marketing Communications Specialist, Principal - B2B

Your Role

The Business-to-Business (B2B) Growth team develops strategies for B2B commercial acquisition, retention and go-to-market initiatives to support sales enablement. The Marketing Communications, Principal - B2B will report to the Senior Manager, B2B Growth. In this role you will lead and develop a variety of communications that uniquely express Blue Shield's mission, vision and capabilities to key audiences including brokers, consultants, and employer groups. This is an exciting opportunity for an experienced marketing professional with excellent communication skills to gain a deep understanding of a variety of key functional areas at Blue Shield.

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience
• Requires at least 10 years of prior relevant experience
• Requires expertise in B2B-focused marketing and communications
• Requires ability to synthesize and organize complex information for stakeholders
• Requires strong written and oral communications skills
• In-depth knowledge of health plans and insurance products and services strongly preferred
• Strong knowledge of communications principles and practices strongly preferred
• Embraces change, exemplifies agile principles, embodies a continuous improvement mindset, anticipating business needs while being flexible with shifting priorities
• Strong business acumen with critical thinking, problem-solving and decision-making expertise in collaboration with creative teams, project partners and internal customers, driving clarity when and where needed
• Excellent organizational and project management skills and ability to manage multiple, competing priorities simultaneously
• Ability to build and maintain positive relationships with external partners and internal colleagues across the organization to overcome challenges and meet deadlines

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