Communications Specialist II (Hybrid)

Communications Specialist II

Washington, D.C. (Hybrid)

The American Medical Association (AMA) is the nation's
largest professional Association of physicians and a non-profit
organization. We are a unifying voice and powerful ally for America's
physicians, the patients they care for, and the promise of a healthier nation.
To be part of the AMA is to be part of our Mission to promote the art and
science of medicine and the betterment of public health.

At AMA, our mission to improve the health of
the nation starts with our people. We foster an inclusive, people-first culture
where every employee is empowered to perform at their best. Together, we
advance meaningful change in health care and the communities we serve.

We encourage and support professional development for
our employees, and we are dedicated to social
responsibility. We invite you to learn more about us and we look forward
to getting to know you.

We have an opportunity at our Washington, D.C. offices in Chicago for a Communications Specialist II on our Advocacy team. This is a hybrid position reporting into our D.C. office, requiring 3 days a week in the office.

This role supports
the coordination of multiple federal grassroots campaigns targeting the
AMA's key legislative priorities by engaging physician and patient advocates. It
oversees the creation of grassroots action alerts, monthly newsletters,
informational advocacy-based content, issue based talking points and working
with third-party partners on campaign creative and messaging. This role is also
responsible for the management of the AMA Advocacy Academy, an online advocate
training platform.

Essential Functions and Responsibilities

Grassroots/Grasstops Programs:

• Assist with building and maintaining patients' and physicians' grassroots/grasstops programs (PAN, PGN, VIP)
• Create grassroots content and coordinate dissemination to appropriate audiences.
• Support recruitment efforts (online petitions, social media/online promotion, outside list prospecting, etc.) and related activities for patient and physician grassroots networks.
• Coordinate with Advocacy team on maintaining adherence to an engagement and fulfillment plan for the grassroots that includes regular issue updates, monthly newsletters, calls to action, issue based toolkits, one-pagers and virtual advocacy trainings.
• Manage the AMA Advocacy Academy's online training platform, ensuring smooth operation and participant engagement. Recruit new participants and maintain communication with them throughout the training including securing feedback upon completion.
• Assist in planning and executing AMA advocacy events, including the annual National Advocacy Conference.

Advocacy Campaign Coordination

• Provide support to the Director of Grassroots Advocacy in creating and maintaining AMA's issue advocacy campaigns.
• Assist in developing campaign plans, conduct research as needed, interface with third-party partners, and coordinate the execution of approved activities.
• Coordinate with other Advocacy departments to ensure proper alignment of communication between grassroots teams, lobbyists, and policy teams to ensure advocacy campaigns are calibrated properly.
• Identify and track key performance indicators (KPIs) that help evaluate campaigns and communicate their value to AMA stakeholders through the creation of advocacy presentations, slides, infographics and other similar content.
• Coordinate development and implementation of AMA's grassroots efforts.
• Ensure email and mobile alerts; online; grassroots talking points; social networks such as Twitter (X), Facebook, Instagram, etc.; state medical society outreach; and mail and phone outreach are all leveraged to communicate with grassroots audiences as appropriate.
• Grow patient and physician grassroots by assisting Political Affairs team with communication and fulfillment programs and designing and employing recruitment strategies to add to the membership ranks of these networks.
• Oversee development of new grassroots projects that will facilitate activists' communications with lawmakers and strengthen their relationship with AMA grassroots programs.

May include other responsibilities as assigned.

Candidate Profile:

1. B.A./B.S. in Political Science, Communications or related field.

2. 3+ years' experience in the field of grassroots issue advocacy with a strong focus on content development.

3. Strong writing skills, particularly in grassroots advocacy communications and campaign implementation.

4. Excellent communication skills, including solid interpersonal skills and effective presentation and public speaking skills.

5. Demonstrated success in planning and organizing advocacy events.

6. Proven advocacy campaign experience.

7. Demonstrated ability to navigate uncertainty and adapt effectively to evolving landscape.

8. Demonstrated ability to react quickly and appropriately in fast-paced situations.

9. Some travel may be required.

This role is an exempt position, and the salary range for this position is $67,320 - $89,250. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee's pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association's benefits offerings, please click here.

The American Medical Association is located near Union Station and the Capitol in Washington D.C. at 25 Massachusetts Avenue, NW, Washington, DC 20001-7400.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION