Distribution Partner ManagerBaltimore, MD

The purpose of the Distribution department is to own Yerba Madre's territory and channel expansion strategies, route-to-market strategies, distribution partner (DP) management, and sales operations functions in the US and International markets. The Distributor Partner Manager (DPM) is responsible for alignment of and execution against Yerba Madre's commercial strategy and brand standards across Yerba Madre's Distribution Partner Network (DPs). The role of the DPM is to bring value through business planning, driving market execution, ensuring implementation of Key Accounts programs, while brining to light Yerba Madre's marketing mix within the DP.

RESPONSIBILITIES

1. Lead the annual Business Planning (BP) process with the DPs to ensure alignment with Yerba Madre's priorities and expectations.
2. Conduct monthly and quarterly planning reviews to review performance against BP and targets.
3. Regularly participate in DP sales meetings, perform trainings, and conduct market visits to assess in-store execution and develop action plans against opportunities.
4. Oversee DP performance, inclusive of sales volume and in store execution (ie. perfect store, winning vs. competition, volume targets, etc.)
5. Analyze market and distributor depletion data to produce insights and support tactics in market.
6. Manage Point of Sale (POS) materials, coolers, and equipment, including forecasting, ordering, tracking, and delivery of assets to ensure correct deployment of assets in in the trade.
7. Manage implementation of shelf incentive programs in independents and work with local DP-managed Key Accounts.
8. Serve as go-between with Guayaki's Key Account (KA) team and DPs to communicate priorities and implement regional and national KA programs.
9. Implement Guayaki's marketing mix within DP, including in-store brand standards and merchandising guidelines (ie. POS, pricing, etc.).

EXPERIENCE / QUALIFICATIONS

1. 5+ years' experience working within CPG beverage industry
2. Experience within a Direct Store Delivery (DSD) distribution environment
3. Ability to analyze and leverage data to drive insights to action
4. Proficient in Microsoft Excel, PowerPoint, and DP reporting systems
5. Ability to influence decision makers and confidently lead business reviews and presentations
6. Ability to teach, coach, and train others on brand standards and salesmanship

TRAVEL REQUIRMENT: 40-50% (Depends on territory/DP structure)

Yerba Madre-formerly Guayaki Yerba Mate-is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning "Mother Herb," is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations -a reflection of the values the brand has championed since day one.

Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.

In 2025, the brand became the world's first yerba mate to achieve Regenerative Organic Certified Gold status-setting a new global standard for ecological integrity, cultural respect, and environmental restoration.

As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.