Senior Marketing Designer

At Community Financial System, Inc. (CFSI), we are dedicated to providing our customers with friendly, personalized, high-quality financial services and products. Our retail division, Community Bank, N.A., operates more than 200 customer facilities across Upstate New York, Northeastern Pennsylvania, Vermont and Western Massachusetts. Beyond retail banking, we also offer commercial banking, wealth management, investment management, insurance and risk management, and benefit plan administration.

Just as our employees are committed to helping our customers manage their finances, we're committed to our employees. After all, they make it happen for our customers every day.

To ensure our people can enjoy long and successful careers here at CFSI, we offer competitive compensation, great benefits, and professional development and advancement opportunities. As an equal-opportunity workplace and affirmative-action employer, we celebrate and support a diverse workplace for the benefit of all: our employees, customers and communities.

Community Financial System, Inc is seeking a talented, motivated individual with a strong background in design to join our Marketing team as a Senior Marketing Designer. This dynamic role offers the opportunity to work across five different brands on a variety of projects, including print, digital, and motion graphics.

As a Senior Marketing Designer, you will be a key player of our in-house marketing team, driving the execution of various marketing campaigns and design projects. You will be responsible for creating effective, visually compelling designs while collaborating with our internal and external cross-functional teams. The ideal candidate has a keen eye for detail, exceptional organization and communication skills, and can execute creative concepts from start to finish.

Essential Duties:

• Consistently follow all brand guidelines, including but not limited to color, typography, imagery, voice and tone.
• Collaborate closely with the in-house marketing team to develop concepts and visual assets that adhere to the brand guidelines.
• Prepare final design files for production, ensuring they meet technical specifications and quality standards.
• Manage multiple projects simultaneously, ensuring deadlines are met without compromising quality.
• Work with marketing partners and vendors to facilitate production of marketing materials.
• Stay current with design trends, tools, and best practices to ensure innovative and effective design solutions.
• Maintain proficient knowledge of and demonstrate ongoing compliance with all laws and regulations applicable to this position, ensure ongoing adherence to pertinent policies, procedures, and internal controls, and meet all job-specific training requirements in a timely fashion.

Education, Training and Requirements:

• B.A. in Graphic Design or related field of study
• 5-7 years of experience in B2C or B2B marketing (in-house or agency)
• Strong portfolio that showcases a range of mediums (print, digital, motion, social, email, environmental) and design expertise (colors, layout, typography)

Skills:

• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Fluent in Microsoft Office Suite
• Ability to adhere to brand guidelines
• Strong understanding of typography, color theory, layout, and design principles
• Detail-oriented, organized, impeccable time management and decision-making skills
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams
• Ability to receive and implement feedback in a positive and constructive manner
• Creative mindset with a keen eye for detail and trends
• Understanding of marketing operations' role in cross-channel marketing campaigns
• Understanding of sales and marketing processes and best practices
• Experience working in a fast-paced environment
• Passion to learn and grow
• Copywriting skills are a plus
• Experience with web design, HTML/CSS, or UI/UX design is preferred
• Knowledge of motion graphics or video editing software (After Effects, Premiere Pro, etc.) is preferred
• Familiarity with AI and data-driven marketing technologies

Compensation: Commensurate with experience plus potential for annual merit increase. In addition to your competitive salary, you will be rewarded benefits including: 11 paid holidays, paid vacation, Medical, Vision & Dental insurance, 401K with generous match, Pension, Tuition Reimbursement, Banking discounts and the list goes on!

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee may be required to stand, walk or sit. Use hands and fingers, handle or feel, reach with hands or arms, and speak and hear. The employee may occasionally be required to lift and or move up to 25 pounds. Specific vision abilities required by this job include close vision, and the ability to focus.

The Company is an Affirmative Action, Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship status, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state or local law.

The Company will make reasonable accommodations for qualified individuals with a disability. If you have a physical or mental impairment and would like to request an accommodation with respect to the application process, please contact the Human Resources Department.