Director Product Marketing - Statement

Purpose & Overall Relevance for the Organization

Align, drive, and deliver the category footprint in the marketplace.

Key Responsibilities

• Directly manage a team of product managers and lead a cross-functional triad against daily business activities.
• Translate Global BU strategy, creative direction, and vision onto category level
• Manage and build winning franchises & concepts
• Co-create category product rollout in conjunction with Merchandising
• Lead creation of meaningful planning documents, e.g. category overview & target FOB, lifecycle management, volumes, go-in margin, etc
• Drive the yearly/seasonal BU cross-functional product end to end process
• Co-create, develop, and implement seasonal product marketing direction and initiatives in conjunction with product triad leadership
• Co-create, develop and implement consumer framework and corresponding product strategy on conjunction with Product Marketing leadership
• Drive achievement of financial targets and results for category by range/concept offer
• Identify, escalate and address business critical topics in category
• Monitor category financials and KPI's (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate commercial, financial, and efficiency solutions as needed.
• Integration of Brand initiatives and technologies into category
• Manage & track system accuracy and calendar milestone readiness
• Ensure legal compliance of concept, model and color names
• Prepare and present product range for creative/design/selection review sessions and internal brand milestones.
• Identify business opportunities and risks; respond to them by initiating key action steps and mitigation plans with relevant BU functions and cross-functional partners.
• Create a team culture that supports the principles of diversity, inclusion, and equity.

Key Relationships

• Merchandising
• Design
• Product Operations
• Costing and Development
• Brand and Culture Marketing
• Head Office
• Legal
• Innovation

Mindsets, Skills, and Abilities

• Inspire, develop and lead; set organizational framework for performance and growth
• Influencing others upward and across the team/organization
• Understanding of consumer/marketplace as well as sneaker, fashion, and sport culture across global markets
• Commercial, financial and business acumen
• Communication and presentation skills
• Innovators mindset and entrepreneurial spirt
• Strategic minded with strong executional abilities
• Strong interest in streetwear, fashion, art, and sport culture
• Skills:
  
  
  
  • Outlook: Advanced
  • Word: Advanced
  • Excel: Advanced
  • PowerPoint: Advanced
  
  
  
  

Requisite Education and Experience / Minimum Qualifications

• University degree or equivalent education required
• Factory travel experience within footwear and apparel industry
• 10 years of relevant work experience
• 5 years management experience of diverse & global teams
• 5 years experience in production creation, marketing, merchandsing or related field
• Fluent in English

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $140,700 - $202,200. Actual salary will be based on various factors, such as a candidate's experience, qualifications, skills and competencies, proficiency for the role.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, California.
• Though our teammates hail from all corners of the world, our working language is English.