Associate Brand Manager

Nature's Way
paid time off, 401(k)
United States, Minnesota, Minneapolis
100 North 6th Street (Show on map)
Apr 30, 2025
Associate Brand Manager Welcome to a better way, an authentic way.Welcome to Nature's Way. Inside our minds, inside our hearts, inside our business, inside our bottles. Our reason for being, the purpose that inspires our work every day, is quite simple:Help people live healthy lives. When we help people live healthy lives, we build a happier, healthier world for everyone. How we go about our work drives TRUST in who we are, what we do, and the products we produce. That means something important to the world, and it means the world to us. PeopleTRUST Our products to be the gold standard Our words to be true Our claims to be honest, Our actions to have integrity. Together we work with an awareness of how even small actions affect others, an attitude of kindness and concern for each other, and a drive for action that helps people live healthy lives. It's the best way. The right way. The only way. Nature's Way. Be a part of helping people live healthy lives as our newAssociate Brand Manager for the Alive brand. SUMMARY The Associate Brand Manager is responsible for supporting the development and execution of strategic go-to-market plans that deliver on financial and brand targets with accountability to deliver the full P&L. This person must partner with the Brand Manager and Marketing leadership to drive strong cross-functional collaboration with sales, finance, product development, consumer insights, creative services, and external agencies, embracing an analytical, continuous optimization approach to ensure excellence in execution that drives growth. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. The Associate Brand Manager will have the opportunity to be the day to day business owner which includes the following duties and responsibilities: Business Analytics and P&L Management Track and analyze business performance and report on results Evaluate data and market trends impacting the business to form insights and action plans Connect relevant consumer information to feed the business planning process Be the forecast owner and drive identification and quantification of key forecast drivers Recommend where to place future bets for growth Brand and Marketing Management Support Brand Manager in leading development of annual brand plans and marketing objectives Collaborate with consumer insights team to develop foundational insights that ladder up to business and brand strategies Work cross-functionally with ecomm, shopper marketing and sales to evaluate and optimize marketing investment plans that drive profitable, efficient growth Lead innovation and renovation projects cross-functionally with product development, regulatory, supply chain, sales, consumer insights, and finance for areas of responsibility Support ad hoc projects on additional marketing initiatives as needed EDUCATION and/or EXPERIENCE Required: Undergraduate college degree in marketing, business or a related field. 3-5 years of relevant work experience with experience in consumer packaged goods marketing within the Food/Drug/Mass and/or Health Food Store channels a plus. Preferred: Masters of Business Administration graduate degree. Marketing experience with a healthcare or supplements portfolio a plus. TRAVEL This position requires up to 20% domestic travel. Some international travel may be required. All benefits are effective on day 1 of employment. MedicalOption to select either a PPO plan or one of 2 high - deductible medical plans that includes a company contribution to your personal health savings bank account. DentalDelta Dental PPO & an option to select an enhanced dental plan. VisionRoutine preventative coverage under medical plan and an option to elect additional voluntary coverage Time OffAll employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year. 401K PlanCompany match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets. You'll also enjoy a variety of other benefits that support your long-term health and wellness: Company provided short-term & long-term disability Life and AD&D insurance Flexible spending accounts Voluntary critical illness & accident coverage New parent phase-in program & paternity leave Educational assistance reimbursement Product discounts & a wellness program Start Helping People live Healthy lives today! Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)