eCornell Chief Marketing Officer (Remote)

Compensation

While the system displays a lower range, this position has been approved for a base salary range of $200,000 - $265,000.

About eCornell
As Cornell University's online learning unit, eCornell delivers online professional certificate courses to individuals and organizations around the world. Courses are personally developed by Cornell faculty with expertise in a wide range of topics, including data analytics, management, marketing, human resources, leadership, and STEM. Students learn in an interactive, small cohort format to gain skills they can immediately apply in their organizations, while earning a professional certificate from Cornell University. eCornell has offered online learning courses and certificate programs for 15 years to over 130,000 students at more than 2,000 companies.

The Opportunity

eCornell's Chief Marketing Officer leads marketing strategy and drives sustainable growth across Cornell's online and executive education programs. This senior leader will be responsible for developing and executing integrated marketing initiatives that elevate Cornell's position in professional education, strengthen enrollment pipelines, and reinforce our brand as a leader in digital and hybrid learning.

This role demands a strong grasp of both B2B and B2C marketing within a premium education context. The position also supports marketing efforts related to eCornell's social impact programs.

We're looking for someone who is both strategic and hands-on, someone who connects business goals with product direction and brand vision to create compelling, results-driven campaigns. The ideal candidate will be curious, open-minded, and action-oriented, with a proven ability to build influence and momentum within a matrixed organization.

This is an opportunity to make a significant mark with a world-class brand. At eCornell, you'll guide marketing for one of the most successful and fast-growing online learning organizations. You will work within a respected Ivy League institution that operates with entrepreneurial energy and purpose. This highly visible role shapes strategy, messaging, and marketing innovation across executive education, corporate partnerships, social impact, and online master's programs. If you thrive in fast-paced, mission-driven environments and want your work to have a global impact, we'd love to hear from you!

As eCornell's Chief Marketing Officer, you will be responsible for:

Strategic Leadership

• Develop and implement marketing strategies aligned with eCornell's mission and growth goals
• Lead brand strategy and positioning in the competitive executive education market
• Drive innovation across digital and traditional channels
• Collaborate with executive leadership on strategy development and alignment
• Build relationships with stakeholders across Cornell University
• Ensure alignment with Cornell's institutional brand

Marketing Operations

• Oversee digital marketing, content strategy, brand management, and analytics
• Lead integrated campaigns across paid, owned, and earned media
• Manage a $25M marketing budget and optimize ROI
• Guide pricing and go-to-market strategies for premium programs
• Create clear value propositions for individual and enterprise clients

Digital Marketing & Technology

• Drive excellence across SEO, PPC, email, social, and content marketing
• Oversee the marketing tech stack and data analytics infrastructure
• Lead CRM and marketing automation strategies
• Improve conversion rates and user experience
• Implement advanced tracking and attribution for customer journeys

Corporate & Executive Education

• Develop targeted campaigns for C-suite and executive audiences
• Build thought leadership platforms in collaboration with faculty
• Design marketing strategies for high-value offerings ($5K-$50K+)

Team Leadership

• Build and mentor a high-performing, cross-functional team
• Foster collaboration with Sales, Product, Technology, and Academic partners
• Establish KPIs and performance metrics
• Manage agency and vendor relationships
• Support a culture of accountability and innovation

What You'll Need to Apply for Consideration

• Required: Resume and cover letter describing your interest in the role and how your experience aligns with eCornell's goals.
• Recommended:
  • One to two samples of a campaign strategy (PDF slide, PDF or Word one-pager, or live link)
  • A messaging framework or creative brief

What You Bring:

• Bachelor's degree and 7 to 10 years of relevant experience or equivalent combination
• Proven track record in marketing premium education or professional services
• Experience marketing to executive-level audiences and corporate clients
• Strong digital marketing expertise and data-driven decision-making capabilities
• Experience in building and scaling marketing operations
• Demonstrated success in driving enrollment growth and revenue generation
• Excellence in strategic planning and execution
• Strong leadership and team development capabilities

You'll Stand Out if You Also Demonstrate:

• Innovation mindset and ability to drive digital transformation
• Strong analytical and problem-solving skills
• Excellence in cross-functional collaboration
• Deep understanding of higher education and executive education landscape
• Strong communication and presentation skills
• Change management experience
• Results-oriented with entrepreneurial spirit
• Diplomatic approach to stakeholder management
• Understanding of both online and in-person executive education delivery models
• Experience successfully optimizing web properties to deliver on key business metrics

Rewards and Benefits

• This position is based in Ithaca, New York, however, the successful applicant may perform this role remotely anywhere within the United States. Employees who work remotely may receive multiple W-2 Forms depending on their work location.
• The New York Convenience of employer guidelines require New York State individual tax reporting and withholding for this position. Additional individual state income tax filings may also be required if working temporarily outside of New York State.
• Cornell receives national recognition as an award-winning workplace for our health, wellbeing, and sustainability.

• Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: Understand Your Benefits | Working at Cornell.
• Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1. To offer greater flexibility for observing faiths and traditions we also offer two additional floating holidays. Learn more about our generous leave provisions: Holiday and Accrued Time Off | Working at Cornell
• Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program. Learn more about our extensive educational benefits: Education Benefits | Working at Cornell
• Follow this link to learn more about the Total Rewards of Working at Cornell:Total Rewards | Working at Cornell.

Visa sponsorship is not available for this position.

Cornell is an equal opportunity employer. For more information click here.

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• Unique applicable skills

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