Associate Director, CRM Strategy

IPG Health
United States, New York, New York
622 3rd Avenue (Show on map)
Jun 09, 2025
Job Description About the Job: Supports the development and execution of innovative customer relationship management strategies across IPG Health agencies as an Associate CRM Strategist. Collaborating with cross-functional teams, you will analyze customer data, identify trends, and optimize CRM campaigns across multiple channels. By staying updated on industry trends, you'll drive customer engagement and business growth. A Day in the Life: Support Senior CRM Engagement Strategy team in developing and executing CRM strategies. Analyze customer data to identify trends, insights, and optimization opportunities. Collaborate on cross-channel CRM campaigns, monitoring performance and informing future initiatives. Ensure alignment with business strategy through cross-functional teamwork. Develop internal engagement deliverables (competitive audits, message flow diagrams) and document business rules. Stay current with CRM industry trends, emerging technologies, and AI platform applications. What you will Need: Bachelor's degree in Marketing, Communications, Liberal Arts, English, or Advertising (preferred). Prior CRM Strategy and Data-Driven Engagement experience (preferred). Proficiency in MS Office and presentation skills. Excellent communication, collaboration, and project management abilities. Strategic thinking, organization, and time management skills. Ability to prioritize tasks, meet deadlines, and deliver high-quality work. Salary 120000 - 160000 The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. About the Agency https://www.area23hc.com/ Part of the IPG Health network, AREA 23 is a full-service agency focused on pushing creativity and invention in healthcare marketing to new heights. Its "What If" way of working provides a framework for breakthrough ideas that truly drive innovation and keep clients ahead of industry trends. AREA 23 has been consistently recognized with the highest industry awards and honors including three Grands Prix at Cannes Lions and "Healthcare Agency of the Year" at Cannes Lions in 2017, 2020/2021 and 2022, and "Global Health Agency of the Year" and "Global Pharma Agency of the Year" at the 2022 London International Awards. The agency was also recognized as the #1 most creative agency in the world on The Drum's 2023 World Creative Rankings - the first time a healthcare agency has secured the top spot in the U.S. and global leaderboards. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.