Sr. Director Growth Marketing

Columbia Sportswear
life insurance, 401(k)
United States, Oregon, Portland
Jun 11, 2025
This is a hybrid role based out of our HQ office near Portland, Oregon. The expectation is for employees to be in-office 3 days or more per week, depending on business need. This in-office expectation is subject to change at business discretion. ABOUT THE POSITION Our mission at Columbia Sportswear is to unlock the outdoors for everyone. We're looking for an exceptional leader to drive our omnichannel growth marketing efforts. Reporting directly to the SVP & Head of Marketing, you will lead a team dedicated to leveraging consumer insights to drive breakthrough brand marketing, efficient consumer acquisition and growth of our Direct-To-Consumer business. You will lead the integrated paid, organic, and retail marketing teams with a modern, social-first consumer acquisition strategy that is anchored in best-in-class storytelling and digital content. As the Senior Director of Growth Marketing, you will have the opportunity to lead the company's paid and organic marketing strategies through a balanced lens of brand and performance marketing. You'll thrive in this role if your background is anchored in performance marketing, and you have a love of modern social-first brand building and storytelling. HOWYOU'LLMAKE A DIFFERENCE Strategic Leadership: Develop and execute comprehensivegrowthstrategies to drive customer acquisition, engagement, and retention Brand Management: Coordinate brand positioning and ensure consistent messaging across all marketing channels Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscape Cross-Functional Collaboration: Work closely with product, merchandising, planning, sales, DTC teams to align marketing strategies with business objectives Performance Metrics: Analyze and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and collaboration Budget Management: Own and manage the marketing budget to ensure efficient allocation of resources and maximum ROI Growth Marketing: Oversee all paid and organic media strategy, inclusive of paid brand and direct response channels and owned social and retail channels YOU ARE A strong people leader A collaborative communicator who is adept at building consensus among teams and decision makers A self-starter who can act decisively and drive results YOU HAVE Bachelor's degree in Marketing, Data Science, Psychology, Economics, or a related field 5+ years of P&L ownership of $500M+ revenue brands Experience owning and managing decision making for 8-9 figure marketing budgets 10+ years of experience inperformance marketing, with experience in the apparel or fashion industry; wholesale experience a plus 5+ years of experience in brand marketing or brand management 5+ years of experience in retail / foot-traffic or local marketing Proven track record of leading and managing 15+ person marketing teams Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data and make strategic decisions Technical Skills: Proficiency in marketing automation tools, analytics platforms, and performance marketing platforms Platform Skills: Proficiency in digital and social-first brand building platforms and creative tactics, including Meta, TikTok, CTV, YouTube, Google, Influencer, Affiliates This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.