New

Regional Marketing Manager - NV

BetMGM
life insurance, paid time off
United States, Nevada, Las Vegas
3730 South Las Vegas Boulevard (Show on map)
Jul 11, 2025
About Us We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms. We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together. We were recognized as one of Glassdoor's "Best Places to Work". Location *Las Vegas, NV (Hybrid; mainly Onsite)* About the Role The Nevada based Marketing Manager develops and implements marketing strategies that drive the success of the BetMGM mobile and retail business across the entirety of the Las Vegas valley. The primary focus of this role will be rooted in execution - working closely with the MGM Resorts corporate and property marketing teams to integrate and activate the BetMGM brand throughout the 9 strip based properties in which BetMGM operates retail sportsbooks. This role will require regular weekly visitation to each of the physical Las Vegas property and sportsbook locations to ensure brand standards are continuously upheld and that the marketing communication materials on display represent alignment with current company initiatives and strategic focal points. The Marketing Manager will cultivate and maintain a strong, productive collaborative relationship with not only all verticals of the BetMGM organization, but with counterparts at MGM Resorts International as well as a variety of different external vendor and partnership contacts. Through leveraging a combination of these relationships, this role will also be responsible for identifying, developing, executing and analyzing on and off property events and activations as the business needs dictate/demand. Responsibilities Fully maintain BetMGM's highest level of brand standards through deployment of a variety of print and digital property marketing materials across the entire Nevada portfolio Serve as the primary liaison for BetMGM to all MGM Resorts property and corporate team members Work collaboratively across entire Regional Marketing department to ensure consistencies in the retail environment across jurisdictions Coordinate with MGM property teams and other external partners to plan and execute BetMGM sponsored brand activations both on property and throughout Southern Nevada Curate and execute marketing and event activation strategies aimed at maximizing mobile acquisition while adhering to all BetMGM, MGM Resorts and NGCB regulatory and compliance requirements Work across multiple channels and customer touchpoints to ensure consistency in branding and varied messaging strategy based on the when during the trip the marketing touchpoint lives Serve as the primary marketing POC for BetMGM Tribal Casino partnerships (and other B2B partnerships) across the Western US Work with the BI and analytics team to evolve omni-centric reporting and KPI tracking Serve as local expertise for rest of organization - highlighting to the rest of the organization any unique or distinct elements characteristic of Las Vegas customer mix and mobile journey Oversee, maintain and continually evolve retail operational signage - with the retail customer experience in mind to mitigate confusion and alleviate sportsbook counter congestion Maximize the value of team and league partnerships assets in alignment with company and departmental objectives through various on and off property activation concepts Evaluate marketing efforts on an ongoing basis by interpreting data, identifying trends, and making actionable recommendations for continual improvement. Maintain industry and competitive landscape knowledge Research and evaluate new internal and external opportunities related to sports and mobile gaming in assigned markets, providing strategic recommendations to department leadership Perform other job-related duties as assigned Essential Functions Knowledge of sports wagering terminology, general sports markets and odds Must be able to clearly understand and deliver messages essential to BetMGM company goals, cooperation, and team building across multiple organizations Must be able to create and maintain collaborative working relationships focused on the value adds for BetMGM and the MGM Resorts organizations Must have the ability to find the source of a problem and develop an effective and timely solution Must have the ability to adjust to and embrace change while working in a fast-paced and constantly evolving environment Must have the ability to analyze historical data and reporting to predict future events to improve business decisions and solve organizational problems Must be able to stand, walk, bend, reach, lift to 10 pounds without assistance, and operate computers and other technological devices for extended periods of time Must have the ability to listen to and understand other people's needs through interpersonal skills focused on teamwork and collaboration Qualifications 5+ years' experience in one of the following fields: sports betting, gaming industry, interactive gaming, marketing, hospitality, and/or any other related field Sports, interactive and/or brand marketing experience previously working in a Las Vegas megaresort and casino setting strongly preferred Demonstrated ability to plan, organize, and simultaneously execute multiple projects across multiple channels with timeliness and accuracy Expert level communication skills - both with internal and external contacts Comfortable in collaborating with and lead presentations for internal and external business partners at a wide range of varying seniority levels Must be Las Vegas-based and open to regular strip property visitation Strong process and project management skills Ambitious self-starter, proactive and passionate about delivering projects Strong attention to detail and enjoyment of problem-solving Do-what-it-takes attitude, willing to dive in and figure it out Team player Comfortable with ambiguity and adaptive to change *Ability to gain and maintain a Gaming License through the proper regulatory body* Compensation The annual salary range for this position is $92,880.00 - $139,320.00 . Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan. Gaming Compliance & Licensing Requirements As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification. In addition, candidates must comply with and support the company's responsible gambling policies, procedures and initiatives. About Our Culture Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars: Believe in Your Game - Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience. Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined. Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day. Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry. What We Offer As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more! Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus. BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants. We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you. If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com. This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time. #LI-HYBRID #LI-JM1