Sales Programs, Senior Lead

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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

Are you a high-energy, results-driven program leader with a passion for using data and strategy to drive revenue growth? We're hiring a Manager/Senior Manager to drive Go-To-Market programs for Agentforce and Data Cloud-two of Salesforce's most critical growth engines. In this highly visible, impact-oriented role, you'll serve as a trusted advisor to senior Sales leadership, owning the design and execution of strategic sales programs that deliver high-quality pipeline and revenue growth. You'll collaborate closely with Sales leaders to understand business needs, and partner cross-functionally with teams across Marketing, Sales Strategy, Enablement, Finance, and Product to build and operationalize scalable sales programs. This role requires a strong grasp of the sales process, a keen eye for detail, exceptional analytical skills, and the ability to turn insights into action. The ideal candidate is a strategic thinker who thrives in fast-paced environments, can balance long-term vision with short-term execution, and brings a startup mentality with a sharp focus on results. Your executive presence, curiosity, and ability to influence across teams will be key to driving impact at scale.

• Design & Launch Sales Programs: Create and implement scalable, high-impact sales plays aligned to key business goals and seller needs.
• Use Data to Drive Business Insights: Apply a rigorous analytical approach to sales performance data, segmentation, funnel metrics, and productivity insights. Conduct analyses to surface growth opportunities and solve productivity or pipeline challenges. Use both data and qualitative insights to shape actionable solutions.
• Lead Program Execution: Manage GTM initiatives end-to-end-from planning and stakeholder alignment through launch and post-program measurement.
• Cross-Functional Collaboration: Build strong cross-functional partnerships across Sales Strategy, Product, Marketing, Enablement, and other key teams to ensure cohesive program delivery and alignment.
• Executive Alignment: Deliver clear, compelling, data-driven narratives and presentations to senior leadership to drive alignment and program adoption.
• Foster Team Success: Lead with empathy, encourage collaboration, and contribute to a high-performance, feedback-driven culture. Promote ownership, continuous learning, and trust across the team.

• Program Design Excellence - Deep understanding of seller needs and ability to create scalable, targeted sales plays.
• Analytical Rigor - Strong quantitative and qualitative skills; ability to draw clear insights from complex data.
• Strategic + Tactical Balance - Thinks big, executes with precision, and adapts quickly.
• Influence Without Authority - Trusted partner to cross-functional teams and sales leaders.
• Executive Communication - Crafts crisp, compelling, data-backed narratives and visual materials for senior stakeholders.
• Operational Agility - Thrives in ambiguity; prioritizes well and drives multiple initiatives forward.

• 5-7+ years of experience in Sales Programs, Sales Strategy, or Business Operations
• 2-5 years in a cloud-based data or AI company, ideally with exposure to data infrastructure, analytics, AI/ML, or cloud services
• Proven success designing and launching revenue-generating GTM initiatives
• Strong ability to extract insights from data and sales stakeholder input to inform program design
• Proven track record of communicating effectively with senior Sales leaders and managing multiple stakeholders
• Expertise in executive messaging and visual storytelling (PowerPoint, Google Slides)
• Hands-on experience with Salesforce reporting, dashboards, and sales analytics tools
• Experience managing cross-functional projects and aligning multiple teams
• Highly organized and comfortable managing multiple priorities in a dynamic environment
• Bachelor's degree or equivalent experience required

• Salesforce certifications are a plus
• Familiarity with data and analytics tools to support insight-driven decision making
• Exposure to tools such as SQL, Tableau, Snowflake or other analytical platforms

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