Director, eCommerce (Minneapolis, MN Preferred; US Remote Eligible)

We are seeking a highly experienced and results-oriented Director of eCommerce to significantly accelerate online sales growth across all major pure-play platforms and intermediaries (e.g., Amazon, Instacart) in North America. This leadership role requires a proven track record of success in developing and executing eCommerce strategies, building strong customer relationships, and driving significant revenue growth. This role leads a high-performing team of three direct reports, and will be accountable for inspiring, coaching, and enabling them to deliver outsized impact through best-in-class execution and strategic customer engagement. The ideal candidate will possess exceptional negotiation skills, a deep understanding of the eCommerce landscape, and the ability to collaborate effectively across multiple teams and functions.

Key Responsibilities:

• Strategic Growth & Customer Management:
  • Lead and develop key relationships with pure-play customers. This includes creating compelling sell-in stories based on data and consumer insights, developing and maintaining robust account plans (including volume forecasts, promotional calendars, and new item launches), and negotiating pricing, promotional strategies, assortment, and distribution objectives. Provide ongoing customer support, proactively addressing issues and ensuring alignment on business goals.
  • Translate overarching commercial strategies into effective pure-play execution plans. This involves collaborating with sales strategy and planning teams to align trade investment strategies, develop differentiated commercial investment plans and sell-in narratives tailored to customer objectives, and negotiate trade and consumer pricing that balances growth with profitability targets. Regularly track account performance, monitor compliance, and adapt tactics to achieve KPIs.
  • Drive eCommerce activation and forecasting. This includes deploying strategic initiatives (e.g., new shoppable content formats, digital test zones), managing demand forecasts by considering factors such as discontinuations, promotions, competitive shifts, and market trends, and collaborating with internal teams to ensure consistent strategy deployment across all accounts. Actively contribute to the eCommerce innovation pipeline by identifying and developing new ideas.
• Omnichannel Capability Development & Enablement:
  • Effectively articulate to business and senior leadership teams what is happening across eCommerce-what's driving sales, what risks exist, and what actions are needed to address them.
  • Lead the development and scaling of eCommerce capabilities. This involves partnering with global eCommerce teams to build and implement insights and capabilities, identifying and implementing optimal technology solutions (e.g., data ingestion, analytics, content management), and driving alignment on best practices, KPIs, and benchmarks across teams. Share learnings and tools with other regional markets, adapting best practices as needed.
  • Coach and train internal and customer-facing teams. This includes developing and delivering eCommerce training programs covering topics such as digital shelf analytics, paid search management, content optimization, and marketplace strategy. Align eCommerce strategy with the learning roadmap to ensure teams have the necessary skills to drive customer development and revenue.
  • Enable eCommerce activation across teams and customers. This involves collaborating with customer-facing teams and sales leaders to integrate eCommerce objectives into joint business plans, regular reviews, and quarterly business reviews. This also includes partnering with marketing teams to align paid search investments with overall goals, monitoring content execution, supporting assortment planning, and serving as a subject matter expert for category management, working with retailers on aspects such as navigation, search optimization, and shelf placement.
• People Leadership
  • Lead, coach, and develop a high-performing team of three direct reports, creating a culture of accountability, collaboration, and continuous improvement.

Minimum Requirements:

• Bachelor's degree in Business Administration, Marketing, or a related field. MBA preferred.
• 10+ years of experience in eCommerce, with at least 5 years in a leadership role.
• Proven track record of success in driving significant eCommerce revenue growth.
• Deep understanding of the eCommerce landscape, including major pure-play platforms and intermediaries.
• Exceptional negotiation and relationship-building skills.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Proficiency in Microsoft Office Suite and eCommerce analytics tools.
• Travel ~25% of the time (key customer, industry and internal events).

Preferred Qualifications:

• Experience working with CPG brands.
• Experience with data analytics and reporting tools.
• Experience managing and mentoring teams.

Additional Considerations:

• We are open to 100% remote candidates with travel based on business needs.
• International relocation or international remote working arrangements (outside of US) will not be considered.
• Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

Salary Range

The salary range for this position is $203500.00 - $305500.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request

If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.