Marketing, Director of Data Operations

The Director of Marketing Operations DDX will develop and manage the marketing infrastructure and processes that will enable Sherwin-Williams to drive greater customer insight, engagement and improved lead nurturing for all business-to-business market segments (Residential Repaint, New Residential, Commercial, Multi-Family, Healthcare and Hospitality), as well as the direct-to-consumer market segment (Do It Yourself).

The Director of Marketing Operations DDX will lead the development of a comprehensive customer insight database and
1:1 direct marketing capability, serving as the daily point of contact between external agency partner(s) and internal
stakeholders and resources.

The person in this role will oversee the DDX Operations team in day-to-day database operations and will lead management of additional database phases and/or extensions/integrations as appropriate. This role will also facilitate implementation and ongoing management of the MarTech Stack, as well as establish a long-term vision and roadmap for future MarTech innovations and optimization.

CORE RESPONSIBILITY: MarTech Strategy and Customer Activation Support

• MarTech strategic lead, focused on aligning technology capabilities with business objectives enabling personalization, segmentation, and cross-channel activation. Responsible for identifying and implementing MarTech tools including but not limited to: Customer Data Platform (CDP), Email Service Provider (ESP), Text Messaging/SMS, Customer Preference Center, Sales CRM, Customer Engagement Platform, etc.
• Lead Audience Activation team, whose responsible for working with Sales & Marketing partners to identify key audiences to be targeted in CRM, and Media buying efforts.
• Collaborates with Marketing Communications, E-Business, and Enterprise IT teams to ensure integration of the marketing ecosystem and technologies into the overall organizational infrastructure.

CORE RESPONSIBILITY: Data Management and Integrity

• Act as an advocate for the adoption of existing technology and educate stakeholders on current and future capabilities.
• Maintain the integrity of the marketing database, lead flow processes, technology integrations and all related processes across the martech stack and infrastructure to ensure proper data usage.
• Monitor database health and manage data initiatives, including segmentation and analysis, data augmentation from third-party tools and online sources; make recommendations on areas for optimization and improvement.
• Ensure that GTM activities adhere to best practices for data usage.
• Enhance lead information using data overlays, third-party data providers and tools that enhance segmentation and targeting efforts.

CORE RESPONSIBILITY: Team Leadership & Development

• Lead, coach, and develop a team of 10 direct reports, fostering a culture of accountability, collaboration, and innovation.
• Conduct ongoing performance management, mentorship, and career development conversations.
• Drive clarity on goals and foster a shared sense of purpose within the team.

CORE RESPONSIBILITY: Cross Functional Partnership

• Partner with Marketing, IT, Digital, Legal, and Data teams to define and implement data strategies that support compliance and customer-centricity.
• Serve as a connector across teams to ensure activation priorities are informed by enterprise objectives and campaign needs.
• Support the enablement of campaign measurement by ensuring data is accessible, accurate, and actionable.
  

Required:

• Bachelor's degree

Preferred:

• Bachelor's degree in marketing or business
• Master's degree in marketing or business

Required:

• 10+ years in marketing operations, digital marketing, or martech leadership roles
• Proven success in vendor management, including large-scale contracts and multi-vendor ecosystems
• Strong understanding of audience strategy, cross-channel marketing, and first-party data usage
• Experience leading teams, managing performance, and mentoring mid-level managers
• Comfortable making strategic decisions and influencing executive stakeholders
• Strong communicator and collaborator across technical and non-technical teams.
• Experience working across IT/Enterprise Software and Marketing Technology functions