Head of Advertising Strategy

Job Summary:

The Head of Advertising Strategy will develop and execute full-funnel advertising activities for a variety of HBB consumer products. This role is responsible for creation and implementation of advertising programs that will resonate with our target audience and drive brand awareness, engagement, and sales. The ideal candidate will have strong strategic thinking abilities, a deep understanding of consumer behavior, and experience in managing full-funnel advertising campaigns. They will be expected to combine a data-driven approach with creative thinking to develop, implement, and optimize high-impact advertising strategies across a diverse media ecosystem. A deep understanding of marketing platforms and measurement & experimentation methodologies is required.

Supervisory Responsibilities:

• Manage the HBB advertising budget (expected to grow to 3-5% of company net sales)
• Manage the relationship with external partners to execute campaigns and media buys.

Duties/Responsibilities:

• Develop and oversee implementation of a comprehensive advertising strategy that spans the marketing funnel and aligns with HBB's strategies and objectives for brand growth. Identify opportunities to test, learn and optimize to drive brand growth, relevance and performance.
• Act as the primary liaison between HBB and its agency partners, ensuring strategic alignment, flawless execution, and results-oriented collaboration. Partner with agency and internal analytics teams to provide robust measurement frameworks for full-funnel media performance and methodologies for sales attribution and channel optimization.
• Partner with Product Marketing, Digital Marketing and Creative teams to ensure alignment on business goals, brand and product messaging, and media investment strategy. Foster strong internal partnerships across marketing and analytics teams to ensure cohesive planning and execution.
• Manage the advertising budget by allocating resources efficiently across multiple channels, ensuring maximum return on investment (ROI). Develop detailed budget forecasts and continually monitor expenditures to prevent cost overruns while achieving campaign goals.
• Regularly track and report on budget performance against goals, providing transparent updates to senior leadership. Adjust budgets and strategies in real-time based on campaign performance and shifting market conditions.

Required Skills/Abilities:

• Strong leadership skills with experience in managing and executing full-funnel campaigns with a variety of internal and external partners.
• Ability to collaborate effectively across cross-functional teams and with external partners.
• Strong understanding of digital, traditional, and emerging advertising channels.
• Strong project management skills with the ability to manage multiple campaigns and timelines simultaneously.
• Exceptional communication, presentation, and negotiation skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Education and Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA or advanced degree is a plus.
• 10+ years of experience in marketing and advertising with a proven track record of developing and executing successful marketing strategies. CPG and agency experience are a plus.
• Experience directly managing budgets
• Experience with conducting an agency search, contract negotiations, and management of the agency/client relationship

Physical Requirements:

Office work; some travel may be required