New 
Principal Applied Scientist
 Microsoft | |
 United States, Washington, Redmond | |
 Jul 31, 2025 | |
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OverviewThe Data Management Platform (DMP), part of Microsoft AI (MAI) is hiring for a Principal Applied Scientist in Redmond, WA or Mountain view, CA. The Data Management Platform (DMP) team is at the heart of user understanding for Microsoft Advertising. We build and operate large-scale data pipelines, machine learning models, and APIs that enable user segmentation, targeting, personalization, and measurement for advertisers and publishers. We work with massive amounts of data from diverse sources such as web browsing, search queries, and interests. We apply advanced techniques in natural language processing, deep learning, graph mining, and differential privacy to extract insights and value from the data while preserving user trust and privacy.As a Principal Applied Scientist in User Mapping Service, you will join an existing platform team, conduct research and experimentation to design, develop, and evaluate novel user identity graph built in offline & NRT, and online identity resolution techniques, collaborate with product managers, engineers, technical program managers to understand business requirements, define success metrics, deliver end-to-end solutions, evaluate quality of user identity resolution, build user graphs for various policies for all across Microsoft AI organization, track metrics, generate user identity cluster score, gather DSAT data, and continuously improve the graph via experimentation. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesIn this role you will:Master a broad area or research and understand any applicable research techniques. Serve as a team advocate on changes in industry trends, products, and other advances, and apply this knowledge to influence product needs.Review business and product requirement, incorporate research, and provide strategic direction for problem solving.Ensure scientific rigor, support the development of methods, and apply your expertise to support business impactIdentify and inspire peers and new research talent to join Microsoft, build relationships, and advocate for research initiatives. Share research findings through industry outreach, collaborate with the academic community, and help develop the recruiting pipeline.Document work and experimentation results and share findings to promote innovation. You'll provide guidance when capturing processes and contribute to ethics and privacy policies related to research processes and data collection. | |