Lead, Brand Commercialization - Pet

Your Opportunity as the Lead, Brand Commercialization - Pet

The BC (Brand Commercialization) Team serves as a critical conduit between Brand Marketing and the Field Sales teams by translating national strategies into retail channel GTMs (go to market strategies). The team serves as the internal voice of customers during planning, innovation development, brand strategy development and stage-gate meetings. They create a national playbook, new item sell-in materials and resolve channel conflicts.

In this role you will be responsible for developing sales strategies, communicating key brand initiatives, driving in-market execution and leading the translation of national brand strategies for Meow Mix. You will translate marketing plans and category/shopper insights into channel and customer specific objectives in order to achieve volume and share targets.

Location: Orrville, OH (Close proximity to Cleveland/Akron)

Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires

In this role you will:

• Translate national brand strategies, marketing plans, and insights into sales strategies by key channels

• Influence the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens

• Create channel specific sales fundamental objectives to achieve priorities and sales controllable objectives: distribution, pricing, shelving, merchandising, and new items

• Lead the development of national sales presentations and tools that are rich in category and shopper insights that help Field Sales execute the initiatives in the marketplace with excellence

• Communicate key Category, Customer, Competitive insights into volume forecast

• Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives

• Understand the efficiency and effectiveness of specific trade promotions/other sales activities and make recommendations, where needed

• Help provide regular updates to Field Sales of key marketing elements and initiatives

• Provide support for key initiatives impacting customers including supply allocation, label changes, innovation launches, and SKU rationalizations

• Assist in creation of materials for National Sales Meetings and Sales webcasts

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

• Bachelor's Degree

• 7+ years' experience in CPG Customer Marketing (Brand Commercialization/ Customer Commercialization), Brand Marketing, CPG Customer Sales Management or within related "go-to-market" commercial responsibility

• Strategic thinker with strong problem solving skills

• Leadership skills with an ability to collaborate and influence at all levels of the organization

• Strong communication skills

• Drive for results while managing ambiguity and complexity

• Strong analytical skills (Excel, Word, PowerPoint): Experience pulling, analyzing and drawing insights and recommendations from consumption data (Nielsen).

• Ability to travel ~10% of the time

Learn more about working at Smucker:

• Helping our Employees Thrive

• Delivering on Our Purpose

• Our Continued Commitment to Ensuring a Workplace for All

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