Strategic Marketing Specialist

Performance Contracting (PCI) is a national employee-owned specialty contractor that offers quality services and products to the commercial, industrial, and non-residential construction markets. We are committed to recruiting, developing, and advancing employees from a diversity of backgrounds and experiences, as well as supporting a culture of safety and inclusiveness that allows you to contribute to your fullest potential. We place high value on training and professional development, encouraging you to broaden and strengthen your unique skill sets so you can fully realize your potential.

Job Summary:

We are seeking a dynamic, results-driven Strategic Marketing Specialist to expand PCI's regional marketing programs in alignment with a national marketing strategy. In this role, you'll join our corporate marketing team to develop and execute multi-channel campaigns, craft compelling proposals, collateral, and presentations, and leverage data-driven insights to strengthen PCI's go-to-market approach.

Working closely with subject matter experts, business development, and regional operations, you'll translate business objectives into targeted marketing plans that support growth initiatives. Your efforts will help PCI scale national strategies through localized execution-enhancing regional engagement, driving growth, and increasing our presence in priority markets.

This position requires a strategic mindset, creative problem-solving skills, and the ability to independently manage multiple initiatives-all within a fast-paced environment supported by a collaborative and skilled marketing team.

About You:

• You're a clear and confident communicator who builds trust, manages relationships, and drives collaboration-striving for win-win outcomes in every interaction.
• You bring a strategic, business-oriented mindset to marketing, with a strong understanding of how to align efforts with operational goals.
• You're a self-starter who thrives in fast-paced environments and can manage and prioritize multiple projects independently.
• You work seamlessly across teams and disciplines, translating complex data into actionable insights for stakeholders.
• You have experience in B2B marketing and a solid understanding of the AEC industry, with a proven ability to meet deadlines and deliver high-quality work.

Key Responsibilities:

Campaign Strategy, Development & Execution

• Act as the primary marketing partner for the assigned regions, representing the corporate marketing team while building strong relationships with internal stakeholders.
• Plan, execute, and manage targeted marketing campaigns across various channels, including website, email, social media, advertising, newsletter, and blog posts.
• Align content and messaging with business goals, focusing on account-based marketing to support client engagement and national growth.
• Develop and apply effective marketing strategies, conduct competitive business analysis, and create compelling proposals, presentations, and marketing collateral.
• Support the planning and promotion of events, trade shows, and new business initiatives.
• Collaborate with cross-functional teams including Business Development, Operations, Product Lines, and local/regional branches to ensure campaign alignment.
• Work with internal subject matter experts to develop polished, high-impact content including thought leadership pieces, industry award submissions, and other initiatives to enhance brand visibility and credibility.
• Work cross-functionally with the broader marketing team to ensure consistency across all channels.
• Track and analyze campaign performance, manage KPIs, and turn insights into recommendations for continuous improvement.

Marketing Research, Analysis & Deployment

• Optimize digital content for search performance (SEO).
• Conduct market and competitive research to identify growth opportunities and client trends.
• Present complex data in a clear, actionable format to guide strategic decisions.
• Provide data-driven support for forecasting, tracking, and pipeline analysis.
• Collaborate with internal teams and leverage CRM platforms to align analytics with business goals.
• Stay current with industry trends, tools, and best practices to enhance reporting capabilities.

Basic Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 6+ years of experience in marketing, marketing analytics, or a related role. (Corporate experience preferred).
• Strong project management skills and a proactive, solutions-oriented mindset.
• Strong proficiency with Microsoft, Adobe Creative Suite.
  
• Ability to travel up to 25% annually.

Preferred Qualifications:

• Experience in the construction or A/E/C industry is Highly Preferred.
• Experience developing sales enablement materials including proposals, presentations and similar marketing assets.
• Experience working with or managing external marketing agencies.
• Experience with Keynote, Canva, WordPress, CRM, SharePoint is a plus.
• Hands-on experience with various marketing platforms (e.g., HubSpot, Salesforce, Google Ads, Meta Ads).
• Strong proficiency in tools such as Google Analytics, Power BI, or similar.

Benefits

At Performance Contracting, our employees are our greatest asset. We put our people first and are proud to provide a comprehensive benefits package designed to meet the needs of our employees at every stage of life.

In our commitment to fostering an environment where everyone can thrive personally and professionally, we offer:

• Competitive pay
• Incentive bonus plan
• Employee stock ownership plan (ESOP)
• 401(k) retirement savings plan with match
• Medical, prescription drug, dental, and vision insurance plans with flexible spending account option
• Life insurance, AD&D, and disability benefits
• Employee assistance program (EAP)
• Flexible paid time off policy and paid holidays

PCG provides equal employment and affirmative action opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

PCG is a background screening, drug-free workplace. In accordance with the provisions of Tennessee Code Annotated (T.C.A.), Title 50, Chapter 9, PCG's Drug-Free Workplace Program includes drug and alcohol testing as part of the hiring process and throughout employment, as applicable.

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

NOTICE TO STAFFING FIRMS, AGENCIES AND EMPLOYMENT VENDORS:

Performance Contracting Group and its affiliates will not accept unsolicited resumes from third party recruiters without a signed Fee Agreement in place AND a candidate has been submitted into our applicant tracking system (Dayforce). Vendor solicitation should be directed to the Corporate Recruitment Department directly; as such, firms that circumvent the required compliant process will be barred from submitting candidates. In the absence of a signed fee agreement AND proper resume submission, PCG does not recognize any claim on a candidate by a third party, will consider unsolicited resumes the property of the company and reserves the right to engage and hire those candidates without any financial responsibility to the third-party vendor.

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