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As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community! Meijer Rewards
Please review the job profile below and apply today!
Works closely with key marketing, merchandising, and analytics & cross-functional teams to develop the strategy, plans, processes, training, and communication to enable the various applications of customer lifecycle, personalization, and customer experiences.
The role is key to growing and evolving customer loyalty, personalized campaigns and driving business outcomes for Meijer. Working with key vendors and service providers to deliver relevant content, value, and services. This includes working with our Analytics team to conduct analysis and form insights to grow acquisition, retention, and household sales growth, resulting in profitable sales and more trips to our stores. Marketing campaign development will include methods of traditional and digital communications. Responsible for working closely with key partners in Operations, IT, and Marketing to develop differentiated personalized experiences to make shopping easier, more engaging, resulting in deeper customer loyalty and meaningful interactions with our store environment and Team Members.
This role may require various levels of budget management and cost forecasting. Accountable to meet financial targets set within aligned budgets.
Additionally, the role involves creation and management of content and promotional value to be delivered to our customers through customer lifecycle campaigns. Managing frameworks that enable omni-channel experiences driving the business through various objectives. The role also involves cross-functional partnerships to identify and implement new technologies and processes around personalization for improved efficiency and end to end execution of marketing campaigns.
What You'll be Doing:
- Develop and execute marketing campaigns for customer engagement & loyalty programs consistent with Meijer brand strategies.
- Assist the Associate Manager in strategic Hand-Picked Offer contract conversations with our CPG partners.
- Oversee and evolve the universal content bank to support strategic lifecycle initiatives, working in partnership with Category, Loyalty, and cross-functional teams on content, messaging, offers, etc. This includes managing XMLs, print files, media files, offer management, and image bank management.
- Lead optimization and governance of content frameworks and templates to support lifecycle customer experience, and creating content in partnership with the Category Team (mailers/quad, owned/paid media, etc.).
- Customer lifecycle execution, mapping end-to-end experiences with supporting content across the timeline to ensure appropriate coverage.
- Value and mix strategic planning, including versions and strength of offers, and mix of omni-channel experiences.
- Develop the plans, design, approach, communication, and measures of multiple targeted marketing programs across a variety of customer segments; this will include leadership through all program phases, including financial modeling, process creation, testing, piloting, and scale-up.
- Work with marketing and merchandising leadership to improve the effectiveness of our lifecycle marketing programs, to ensure maximum value and ROI is achieved.
- Engage with the Digital User Experience team to leverage the personalization tool investments to create seamless, differentiated, and simplified shopping interactions for customers and team members through our store and digital shopping experiences.
- Develop internal and external communications, change management programs, training, and education for new feature enhancements.
- Develop and prioritize programs for growing customer acquisition, household sales growth, and retention, leveraging our customer data and research insights.
- Identify consumer, market, and technology trends to position Meijer as a leader in the marketplace.
- Assess competitive and market threats and provide thought leadership toward innovation, methods, and approaches to keep Meijer relevant to our customers.
- Support and prepare campaign financial budgets, cost projections, and acquisition forecasts for marketing programs.
- Conduct marketing program analysis to effectively measure member engagement and generate insights for growing acquisition and incremental sales.
- Report the results by activity type, store, market, and level of effectiveness through written or oral presentations.
- The ability to mentor and coach others relative to the effective use of Customer Engagement and Loyalty programs, tools, and methods.
- Identify opportunities and challenges for market activity through discussions and analysis of data.
- Lead the development and governance of content frameworks and templates to ensure consistency and scalability across lifecycle campaigns.
- Mentor and coach junior team members on content development, campaign execution, and lifecycle strategy alignment.
- Drive innovation in content delivery by identifying and piloting new formats, technologies, or personalization methods.
- Serve as a subject matter expert in omni-channel content strategy, guiding cross-functional teams on best practices for personalization and engagement.
- Collaborate with analytics and strategy teams to translate customer insights into actionable content strategies that drive measurable business outcomes.
- Represent the Lifecycle Content team in strategic planning sessions and cross-functional leadership forums.
- This job profile is not meant to be all-inclusive of the responsibilities of this position.
What You Bring with You (Qualifications):
- Bachelor's degree in Marketing, Master's degree preferred.
- 5+ years of Marketing experience, specifically in Direct, Targeted, Digital, Loyalty, Personalization, and various Customer Engagement programs. CRM experience strongly preferred.
- Experience in working with teams and cross-functional partner relationships.
- Advanced Excel and PowerPoint experience.
- Demonstrated ability to develop strategic marketing campaigns and plans.
- Proven experience in traditional and digital marketing methods and systems.
- Strong presentation skills, comfort leading cross-functional projects.
- Strong organizational, planning, and time management skills with the ability to prioritize multiple/competing projects and assignments.
- Advanced knowledge of customer segmentation and methods.
- Identify and implement areas for improved efficiencies and best practices.
- Strong business acumen.
- Able to manage budgets and prepare, support fiscal planning processes.
- Innovative and thought leader toward digital, loyalty, and personalization.
- Able to operate independently without bypassing partner collaboration.
- Proven ability to lead high-visibility projects.
- Ability to present and interact effectively at all levels of leadership.
- Can lead within cross-functional work teams and effectively represent the strategies, plans, and roadmaps.
- Advanced skills in Microsoft Tools.
- Highly proficient in math and analytic methods.
- Can teach, coach, and mentor other Specialists.
- Able to lead in the absence of the Manager.
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Meijer
parental leave
Aug 06, 2025