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Regional Pro Sales Manager - New York City

Behr Process Corporation
United States, New York, New York
Aug 07, 2025

Job Summary
The role of the Regional Pro Sales Manager is to lead a team within a defined geographic region to achieve incremental sales targets and increase market penetration. This role helps drives the growth of our business by developing and leading a highly engaged sales team. Responsibility includes managing the assigned region's revenue, market share, staffing, expenses & profitability. This role is accountable for supporting and accomplishing the corporate objectives by directing and coordinating the activities of the sales team's values, strategies, and objectives including the team's development of strategic partnerships with store management and outside sales team personnel, as well as with our customers and clients.

Essential Duties and Responsibilities

With direction from corporate and the regional leadership, executes the deployment, adoption and application of Behr's annual Strategic Deployment Plan (SDP) using the tools and processes to full potential.

Develop skills and abilities to uphold the organizational strategy on lean thinking, continuous improvement processes and principles of our company

Execute sales strategies, market penetration, growth initiatives and region-specific marketing by building and maintaining relationships with key customers and direct sales representatives.

Monitor, guide, and coach sales team to achieve business targets, improve selling skills (strategic and tactical) and build sustainable customer relationships.

Analyze sales against defined metrics, goals and objectives. Use established data methods to evaluate business health with the objective to attain optimal growth & sustainment; tracks progress against improvement activities as needed for the region and individual team members.

Foster a collaborative environment with internal and external team members to drive consistent sales growth

Supply regional sales information to the forecasting process and make recommendations to strategic plans, find opportunities, and implement change.

Assemble and evaluate channel related market data communicate findings with leadership.

Abide by all company policies and procedures and maintain a safe and ethical work environment

Responsible for hiring and retention of sales team through on-boarding, coaching, mentoring, development and performance management.

Leads a team of 10 to 18 sales reps within designated geographic region.

Qualifications and Experience

Bachelor's degree in Marketing, Business Administration, or related field or equivalent experience in related field.

Experience of successful sales or sales management within the coatings industry.

Valid driver's license, proof of insurance, meet and maintain the Company motor vehicle policy.

Must be able to work all shifts including weekend and holiday hours.

Travel up to 50% to include overnight travel required depending on geographic territory.

Manage team's motor vehicle, time keeping, and expense reporting according to company policy.

Ability to legally work without sponsorship for employment visa status.

Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.

Performs other duties as required.

Skills, Knowledge, and Abilities

Knowledge of budgeting, financial analysis and cost control practices.

Validated record of achievement in a prior sales position is required.

Collaborative and trustworthy team builder, exhibiting the highest standards of integrity and ethical behavior.

Strong communication skills, service oriented, is perceptive and actively looks for ways to help others. Has excellent interpersonal skills with a performance history of building positive partnerships while working collaboratively with cross-functional business units and internal and external customers.

Track record of organizing and prioritizing work successfully using project management and change management skills.

Exceptional problem solving, critical thinking and decision-making skills.

Proficient knowledge of MSA Office Suites and/or IOS software applications related to job functions

Proficient in using CRM systems to manage large amounts of information, including creating and editing simple databases, inputting data, retrieving specific records, and creating reports to communicate the actions needed to improve performance relative to the goals of the system and strategy.

Ability to speak the prevalent second language in certain geographic regions may be preferred.

Mathematical Skills

Ability to add, subtract, multiply and divide using whole numbers, common fractions, and decimals.

Physical Demands
While performing the duties of this job, the employee uses their hands to finger, handle or feel objects, tools or controls; reach with hands and arms; stop, kneel, or crouch; talk or hear. The employee uses computer or telephone equipment. Ability to lift five gallon bucket up to 75 lbs. Specific vision requirements of this job include close vision and distance vision. Must be able to travel by plane and automobile. Ability to travel daily and/or overnight.

Work Environment
While performing the duties of this job, the employee rarely is exposed to fumes or airborne particles, toxic or caustic chemicals. The noise level in the work environment is usually low to moderate.

Company: Behr Paint Company Full time Hiring Range: $74,500.00 - $117,040.00 Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.

Our Commitment to a Culture of Inclusion and Belonging

We believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is. We look forward to your sharing your outstanding and unique talents and perspectives with us!

BEHR (the "Company") is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-Verify Right to Work Poster: English & Spanish

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