Sr Content Creator and Brand Storyteller - Royal Oak, MI

Discover the opportunity to join Baker College, honored as one of the 2024 Best and Brightest Workplaces in West Michigan, Metro Detroit, and Nationally!

Baker College is seeking a visionary Senior Content Creator and Storyteller to serve as the primary orator of the Baker College brand. In this pivotal role, you will be the voice that shapes and shares the institution's story, ensuring every message, campaign, and creative asset resonates with authenticity, purpose, and power.

This is more than a content job. You will be a strategic storyteller responsible for crafting narratives that define who we are, what we stand for, and how we inspire students, alumni, and the broader community. You'll bring the College's values to life through integrated campaigns, memorable content experiences, and bold ideas that build both brand affinity and real-world impact.

Key Responsibilities:

Brand Storytelling & Voice Leadership

• Act as the chief storyteller and orator of the Baker College brand, ensuring a consistent, compelling voice across all touchpoints.
• Develop narrative frameworks that guide how we talk about our mission, vision, and differentiators across all channels.
• Unearth, shape, and amplify stories of student success, alumni achievement, faculty innovation, and community impact.

Content Strategy & Execution

• Lead and execute a content marketing strategy that drives awareness, engagement, and enrollment.
• Concept and create powerful content across digital, social, web, email, video, print, and earned media.
• Partner with internal departments to ensure brand-aligned messaging is consistently applied across all materials and communications.

Campaign Development & Project Management

• Manage integrated marketing campaigns from idea through execution and performance analysis.
• Coordinate content calendars, editorial plans, and production workflows that support both evergreen and time-sensitive initiatives.
• Apply audience insights, brand goals, and SEO data to drive smarter content decisions.

Optimization, Analytics & Innovation

• Monitor key performance indicators (KPIs) to inform content strategy adjustments and demonstrate ROI.
• Embrace a test-and-learn mindset: continually optimize content for effectiveness across platforms.
• Stay current on content, higher ed, and marketing trends to keep Baker's content modern and relevant.

Your Creative Edge

You're not just a content creator-you're a storyteller with purpose, strategy, and vision. Here's what sets you apart:

• A deep love for language and an understanding of its power to inspire, persuade, and connect.
• A strategic thinker who blends creative vision with measurable business impact.
• A passion for storytelling that elevates student voices, celebrates community, and builds authentic brand identity.
• The courage to bring bold ideas forward and shape the narrative of a brand that's growing and evolving.

And to amplify your impact even further, you bring:

• Experience in higher education or with mission-driven brands where purpose leads the message.
• A track record of crafting and evolving brand voice across large content ecosystems.
• Familiarity with CRM and marketing automation tools that help scale thoughtful, targeted content.
• A strong creative portfolio that showcases originality, results, and your ability to think differently.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field-or equivalent experience.
• 5+ years of experience in content strategy, brand storytelling, or digital marketing. Exceptional writing, editing, and narrative development skills.
• Experience leading or contributing to integrated marketing campaigns across channels. Strong understanding of SEO, content performance metrics, and marketing analytics.
• Adept at using CMS tools and digital platforms to manage and publish content.
• Excellent project management skills and attention to detail. Collaborative, resourceful, and mission-driven mindset.

Be the Voice of Baker College.

This is your opportunity to become more than a marketer-you'll be the voice, the storyteller, and the orator of one of Michigan's most enduring institutions of higher education. If you're ready to shape a brand with purpose and power, apply now and tell the story that only you can tell.

At Baker College, we're on a mission to transform education with a Student-First philosophy. Our President's vision is dedicated to creating an environment where students, faculty, and staff flourish. Join us in cultivating a culture of belonging and engagement, where every individual is valued and appreciated.

The successful candidate will believe in and support the student-first philosophy while contributing to the overall success of Baker College, and acting as a positive role model and brand ambassador on and off campus.

The full position description is available for your review online - Sr Content Creator & Brand Storyteller

ABOUT BAKER COLLEGE:

Founded in 1911, Baker College is committed to embracing technology, sparking innovation, and fostering a supportive learning environment where students can get the real-world knowledge, skills, and experiences they need to pursue the life and career they want. Each of our six campus locations is special, with a unique culture, collection of academic programs, and landscape.

Baker College is an independent, private, non-profit institution that grants associate, bachelor's, master's, and doctoral degrees on campuses across Michigan and online. Our student-first philosophy is the cornerstone of our institution-it is our compass, guiding us and keeping us on course, ensuring that our students and their success are always our main priority. Our dedication to the success of our students ensures that we will all go Further Together!

Please visit Baker College Careers Page for more information.

TITLE IX NON-DISCRIMINATION POLICY:

Baker College prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. The notice of nondiscrimination is located in the Baker College Title IX Policy.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field-or equivalent experience.
• 5+ years of experience in content strategy, brand storytelling, or digital marketing. Exceptional writing, editing, and narrative development skills.
• Experience leading or contributing to integrated marketing campaigns across channels. Strong understanding of SEO, content performance metrics, and marketing analytics.
• Adept at using CMS tools and digital platforms to manage and publish content.
• Excellent project management skills and attention to detail. Collaborative, resourceful, and mission-driven mindset.