Director, Marketing - Products

Position Summary

Direct Supply is building the future of healthcare technology with industry-leading products, solutions, and platforms to help improve the lives of millions of seniors and those who care for them.

In the Director, Marketing - Products position, you'll lead the go-to-market strategy, programs, and campaigns for Direct Supply's Equipment and Furnishings portfolio. You'll drive growth across multiple markets by combining customer insights, digital marketing expertise, and cross-functional leadership to deliver compelling, segment-specific solutions. As the senior Marketing representative for these offerings, you'll influence company strategy, shape investments, and guide a high-performing team. You'll help redefine how Direct Supply delivers value to healthcare providers through modern tools, continuous experimentation, and tech-enabled capital equipment and furnishings solutions.

Skills Needed:

• Champions Innovation - Propels teams to unlock value with cutting-edge, tech-enabled innovations. Stays ahead of the tech curve, ready to embrace the next big thing. Leads with an entrepreneurial mindset and takes calculated risks.

• Demonstrates Influence & Organizational Savvy - Wields influence with a masterful understanding of organizational dynamics, effortlessly navigating the complexities to shape outcomes and drive strategic alliances.

• Drives Accountability & Results - Sets clear goals and ensures team members deliver top-notch results. Uses data and tech to boost accountability, pushing everyone to excel individually and as a team.

• Leverages AI & Business Insights - Leads with an AI-First mindset infusing technology into customer solutions and workflows. Harnesses the power of AI and data to cut through noise and inform decisions. Blends business savvy, financial acumen, industry knowledge, and tech expertise to set priorities.

• Leads Through Change & Ambiguity - Navigates the unknown with confidence, steering through change and uncertainty with a clear vision and unwavering determination. Turns chaos into clarity, keeping goals firmly in sight.

• Demonstrated fluency in full-funnel demand generation using AI tools such as predictive analytics, customer segmentation engines, content generation tools, and lead scoring models.

• Creates conditions to empower team members, enabling ownership and skill development rather than micromanagement.

What You'll Do and Impact:

• Lead and execute GTM strategies that deliver measurable improvements in pipeline velocity, conversion rates, and ROI across Senior Living, Acute, and Home Care verticals.

• Define compelling customer value propositions, market messaging, and campaign frameworks that align with brand and commercial objectives.

• Leverage marketing analytics, lead VOC and market research efforts, and utilize AI-powered tools to identify unmet needs, address performance gaps, and uncover growth opportunities.

• Own and evolve Direct Supply's marketing presence across digital platforms, including store.directsupply.com, DirectSupply.com, email campaigns, and ecommerce journeys.

• Ensure digital experiences align with campaign strategies for both Direct Supply-branded and national-branded offerings.

• Represent Marketing on cross-functional senior leadership teams, influencing investment decisions, customer experience initiatives, and GTM priorities.

• Partner with creative, marcom, sales strategy, and product teams to coordinate high-impact marketing deliverables.

• Lead, mentor, and develop a small team of marketers, fostering career growth and encouraging ownership, experimentation, and continuous learning.

• Identify, test, and scale innovative marketing initiatives, product launches, and partner programs.

• Drive marketing transformation through experimentation, channel innovation, and modern campaign design.

Experience

• Bachelor's degree in Marketing, Business, Communications, or related field

• 10+ years of B2B marketing experience, including 5+ years leading teams

• Experience in healthcare, senior living, or tech-enabled products strongly preferred

• Demonstrated success in driving marketing strategy, digital campaigns, and GTM alignment in cross-functional environments

• Proficient in marketing analytics, campaign measurement, and customer segmentation

• Strong financial/business acumen and the ability to translate strategy into results

Additional Items of Interest:

• MBA or equivalent advanced degree

• Experience with capital equipment, furnishings, or product marketing in clinical or care environments