Sr. Affiliate Marketing Manager
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![]() United States, California, Irvine | |
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Job Title: Sr. Affiliate Marketing Manager Duration: 1-2 years - based on performance and business needs Location: Remote but ideally would be based in CA or NYC Summary: We're looking for an experienced Sr. Affiliate Marketing Manager who is ready to jump in and build out a performance-based Affiliate Marketing program for SkinMedica and All?. This is your chance to create and shape an Affiliate Marketing program from the ground up, partnering with established paid, e-commerce, and PR teams to quickly achieve scale. Responsibilities: * Own affiliate channel management, including our program activation and publisher development strategies in coordination with the rest of our paid, owned, and earned strategies. * Stay current on emerging affiliate marketing industry trends to evaluate new network opportunities, management approaches, publisher models, or technologies that can deliver incremental growth. * Act as the main contact for agency, network, and publisher relationships, including invoicing and payment, fraud cross-checks, inquiry and application management, and tactical execution. * Identify, nurture, and negotiate key affiliate partnerships while building a pipeline of future opportunities. * Obsessively monitor program KPIs and proactively identify growth opportunities, limitations or anomalies while optimizing campaign performance for maximum ROI. * Build and present opportunity briefs, performance readouts, and insights that allow you to deliver on our strategy. * Plan and troubleshoot technology/analytics integrations with internal and external partners and support on experimentation and incrementality testing, data integrations, analytics processes, and reporting * Collaborate closely with internal teams such as Brand, E-Comm, Marketing Analytics, MarTech, and PR to increase the impact of our affiliate program. Required Experience & Skills * 3+ years of experience in managing and executing a performance-based affiliate marketing program across content publishers, traditional affiliate publishers, and influencer/partnership programs. Experience building a program from scratch is a bonus. * Experience in the beauty/skincare industry. E-commerce experience is a plus. * Proficiency in affiliate networks (i.e. Rakuten, ShareASale, Impact, CJ, Pepperjam etc.) * Experience producing and reporting out on performance summaries and program updates to senior leaders * Extensive knowledge of analytics/reporting tools and methodologies (e.g. Google Analytics, Adobe Analytics, etc.) and the ability to analyze large complex datasets to interpret and make data-driven decisions * Experience with incrementality, A/B, and multivariate testing * Strong experience with content marketing and the instinct to stay on top of trends and understand what has stopping power, what holds attention, and what drives action. * Strong understanding of performance marketing, online customer acquisition journeys, and conversion funnels. * Must have a "no task is too small" mentality and the ability to thrive within a fast-paced startup environment, balance competing priorities, while creating structure and processes * Self-starting, inquisitive, and persistent in getting to the root cause and moving forward with next steps within ambiguity * Exceptional communication and interpersonal skills, with the ability to work effectively in a team-oriented environment. * Bachelor's degree or foreign equivalent in Marketing, Communications, Public Relations, or closely related field * (nice to have) Experience with influencer marketing and TikTok Shop and IG Shop, identifying, negotiating, and collaborating with influencers to enhance brand visibility and drive sales. What are the top 3-5 skills, experience or education required for this position: 1. Affiliate marketing 2. Vendor/partner management and rate negotiations 3. Strong communication skills 4. e-commerce 5. analytics Our Core Values ? Be Humble: You're smart yet always interested in learning from others. ? Work Transparently: You always deal in an honest, direct and transparent way. ? Take Ownership: You embrace responsibility and find joy in having the answers. ? Learn More: Through blog posts, newsletters, podcasts, video tutorials and meetups you regularly self educate and improve your skill set. ? Show Gratitude: You show appreciation and return kindness to those you work with. |