Associate Director, Marketing Strategy - Immunology

Job Description Summary

Job Description

Key Responsibilities:

• Work effectively with the ED Marketing Strategy SPOC, Marketing Director(s), and the HCP/DTC Marketer(s) to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for a growth brand

• Establish brand-specific HCP domain expertise, and create engaging brand centered content and concepts for adaption into personalized and tailored experiences

• Share and embed knowledge on best practices to engage HCPs and change behavior across the full brand lifecycle

• Implement best in class professional promotion and digital marketing strategies that align to brand goals and maximize business results

• Ensure field engagement plans are appropriately implemented and optimized.

• Foster a high performing team that proactively and effectively interfaces across key functions to achieve product strategies and objectives

• Support and deliver the HCP integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for HCP team, collaborating effectively across strategic partners including Customer Engagement, Clinical Educators, TLLs, Training, Congress Management, Customer Experience Planning and Optimization (CXP&O), NPS, Access, Communications.

• Drive excellence in developing the lead assets for HCPs (e.g. iCVA) through domain expertise to enable adaptation across the end-end experience, partnering closely with the CXP&O team

• Provide business requirements and input into selecting the agency (AoR) for brand marketing and partner with Operations to maximize agency relationship(s)

• Collaborate with customer facing teams, training and general management team and on integrated plan and lead asset(s), as appropriate

Essential Requirements:

• Education: Bachelor's degree in a related field is required

• Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare

• Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US Market

• Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred

• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global

• Strong experience in personal promotions and field engagement required.

• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders

• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines

Desirable Requirements:

• Immunology or other specialty therapeutic area experience

Novartis Compensation Summary:

The salary for this position is expected to range between $145,600 and $270,400 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range

Skills Desired