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Senior Business Analyst

IPG DXTRA
$55 - $75
United States, New York, New York
909 3rd Avenue (Show on map)
Sep 15, 2025

*Contract position

Role Overview

The Senior Business Analyst (BA) drives gathering, analysis and documentation of business and functional requirements to guide recommended solutions for our clients. A Senior BA proactively conducts market analyses, identifies problems and opportunities, defines business goals, and informs the audience definition in collaboration with clients and other capabilities. They will provide data and analysis to guide the strategic vision throughout the entire project lifecycle. In addition, the Senior BA is the technology liaison - translating functional and technical specifications and interactive designs into user stories for development, prioritizes the backlog based upon the scope and dependencies of the project, and ensures deliverables meet project objectives. Additionally, the Senior BA works collaboratively with other capabilities such as Strategy, and Account Management in supporting and communicating the vision, strategy, and roadmap across client engagements. As a representative of the Technology team, the Senior BA stays apprised of interesting and relevant evolutions within the industry to best inform and guide clients and project work.

The candidate should possess excellent business acumen, communication (written and verbal), and collaboration skills. The ideal candidate will be curious and solution-oriented to provide insights that enable the organization to achieve its goals. Successful candidates will demonstrate ownership, proactivity, resourcefulness, humility and follow-through.

What You'll Do



  • Develops relationships with clients at the lead or manager level.


  • Participates in client meetings with clear objectives, content, and desired outcomes. Manages expectations with clients and internal teams.


  • Works closely with clients to gather technical requirements and understands key project details and client objectives.


  • Present to clients with a focus on development deliverables, educating clients on best practices and methodologies.


  • Participates in new business pitches.


  • Has a deep understanding of client business challenges and long-term project business objectives and how that ladders up to broader business goals.


  • Gathers business requirements from client and documents them in artifacts like business requirements document.


  • Evaluates business processes and determines how they will map both internally and externally to the digital experience platform.


  • Distills requirements into themes, epics, stories, and tasks. Assist in building strategy, vision, and roadmap for client.


  • Prioritizes work across implementation workstreams in conjunction with project team.


  • Builds project-level reporting and dashboards and presents them to client stakeholders.


  • Approves sprint deliverables against stated requirements. Negotiates with client stakeholders on complex decisions affecting project and business outcomes.


  • Follows and improves upon repeatable methodology to successfully deliver digital experience builds.


  • Manages, priorities, and maintains backlog.


  • Participates in workshops and brainstorming sessions.


  • Contributes to creation and maintenance ofoverarching sprint plan, themes, and epics in conjunction with PM, PO, and other capabilities.


  • Guides the work of others and provides on the job training.



What You'll Need



  • 5 years of business/systems experience is required.


  • 3 years of demonstrated subject matter expertise for at least one area of focus (business analysis, systems analysis, product ownership).


  • 5 years of digital project oversight required.


  • 3 years of Agile experience in a digital experience solution build.


  • 3 years of experience implementing practice platforms, CMS/DXP concepts, and Modern Martech Solutions.


  • Stays up to date in practice platforms offerings, CMS/DXP concepts, and Modern Martech Solutions.


  • Experience using task management tools such as JIRA preferred.


  • Ability to convey advanced business requirements through documentation.


  • Excellent verbal and written communication skills and the ability to comfortably interact professionally with a diverse group including executives, managers, technical experts, and subject matter experts.


  • High school diploma or equivalent required.


Compensation: $55 - $75

Jack Morton and Genuine are equal opportunity employers;we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law. In 2020, Jack Morton and Genuine, as part of Interpublic Group (IPG), have been named to the Bloomberg Gender Equality Index (GEI), and Jack Morton has once again been designated a Best Place To Work For LGBTQ Workplace Equality by the Human Rights Campaign in their Corporate Equality Index.

We makeour careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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