Marketing Manager - Continence Care

Job Function Summary

As the Marketing Manager, Continence Care, you will own the strategic vision and future of the Continence Care Portfolio. You will have the ability to impact thousands of lives across Canada through innovative products and services, in line with Coloplast's mission to make lives easier for people with intimate healthcare needs.

You will partner with the Chronic Care Market Manager to design and execute both short- and long-term strategies for the Canadian Continence Care portfolio. Success in this role requires strong cross-functional collaboration, both locally and globally, to deliver projects of diverse scope and complexity. Working closely with the National Sales Manager and Territory Managers, you will accelerate sales performance through creative, impactful, and customer-focused marketing programs and initiatives.

The work arrangement for this position is hybrid.

Marketing Strategy

• Lead the strategy and execution of the Annual Business Plan (ABP) for the Continence Care portfolio.
• Conduct ongoing product portfolio analyses and recommend strategic and tactical actions in response to market trends and shifts.
• Plan and execute product launches and lifecycle strategies that drive business growth and strengthen financial performance.

Promotional Activities

• Design and implement marketing programs tailored to key customers to expand the Canadian Continence Care business.
• Develop promotional assets and product materials to support launches, campaigns, education, and commercialization.

Sales Collaboration

• Partner with the Sales team to ensure marketing strategies are effectively translated into field execution.
• Work closely with the National Sales Manager and Territory Managers to identify insights and opportunities that accelerate sales growth.
• Serve as the Canadian product expert for Continence Care and deliver product training as needed.

Clinical Engagement

• Drive the planning and delivery of medical conferences, symposia, and customer engagement events.
• Engage with Key Opinion Leaders (KOLs) across Canada to gather insights and feedback through the Coloplast Continence Advisory Board (CAB).
• Develop and implement a national webinar program to engage and educate healthcare professionals (HCPs).

Other

• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the MedTech Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other job duties as assigned

Basic Qualifications

• 4+ years marketing or related experience
• Bachelor's degree in business, life sciences or related field.
• Able and willing to travel domestically up to 25% of the time and 1-2 trips internationally per year.
• Must demonstrate excellent oral and written communication skills
• Proven ability to work across functions to prioritize and drive strategic objectives
  
  

Preferred Qualifications

• Bilingual (English and French)
• Advanced degree (MBA)
• Project management certification
• Microsoft Word, Excel, PowerPoint proficiency

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:

• Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events.
• Financial Security: RRSP plan with company match and financial planning services to help you secure your future.
• Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
• Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
• Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
• Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
• Competitive Compensation: The compensation range for this position is $100,000 - $125,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward - we explore, learn and look for new ways of doing things.

Visit us on Coloplast.com.

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Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.

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