New

Analyst Web Content (Paisly)

JetBlue
United States, Florida, Dania Beach
1855 Griffin Road (Show on map)
Oct 15, 2025
Position Summary: The Analyst Web Contentisresponsible forthe creation and implementation of web content for the JetBlue Vacations and TrueBlue Travel websites.Content will be engaging andalignwith the brand strategy andaddressthe needs of various user groups. Content and landing page usage will be implemented in partnership with the Senior Manager of Search Engine Optimization (SEO). This role reportsintothe Manager Marketing forPaisly.The ideal candidatewill bring a balance oftechnicalknow-howand a collaborative spirit. Essential Responsibilities: Responsible forleveragingvarious Content Management Systems (CMS) platforms to implement web content across the various landing pages; websites. Writes, proofreads, and edits content. Develops and manages an editorial calendar to ensuretimelycontent and collaborates withcreativeteam to ensure consistent brand messages across all channels. UsesSEO tactics as dictated by Senior Manager, SEO and CMS to maximize search rankings,optimizecontent, and analyze user engagement, working closely with a technical team tomaintainsite standards. Meticulous attention to detail to ensureaccurateand error-free publishing of live website content. Conduct regular quality assurance (QA) checks of content and troubleshooting website errors. Open tickets with the Tech team when issues areidentified. Collaborate with product marketingSr. Analyst and contentAnalyst to align on content hierarchy to maximize co-op opportunities and campaign goals. Partner withJetBlueteams to request promotional and brand placements on their channels: app, TrueBlue portal and homepage. Provide recommendations for content updates and enhancements based on brand needs and performance data. Othercomplex projects andduties as assigned. Minimum Experience and Qualifications: Bachelor's degree inMarketing; OR High School Diploma or General Education Development (GED) and at leasttwo (2)years ofpreviousrelevant work experience in a related field. Two (2) years in a role overseeing web content. Strong project management skills. Detail-oriented with the ability to manage multiple projects simultaneously. Knowledge of working in a project management tool likeAsana,Jira. Strong written and verbal communication skills. Strong interpersonal skills and the ability to work across a wide range of departments and teams. Ability to manage multiple projects simultaneously. Available for occasional overnight travel (10%). Mustpass a ten (10) year background check. Must be legally eligible to work in the country in which the position islocated. Authorization to work in the US isrequired,this position is not eligible for visa sponsorship. Preferred Experience and Qualifications: Experience performing similar duties ideally for a travel brand. Crewmember Expectations: Regular attendance and punctuality. Potentialneedto work flexible hours and be available to respondonshort-notice. Able tomaintaina professional appearance. Must bean appropriate organizationalfit for the JetBlue culture, that is,exhibitthe JetBlue values of Safety, Caring, Integrity,Passionand Fun. When working or traveling on JetBlue flights, and if timepermits, all capablecrewmembersare asked toassistwith light cleaning of theaircraft. Available for occasional overnight travel. The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position. Equipment: Computer and other office equipment. Work Environment: Traditional officeenvironment. Physical Effort: Generally notrequired, or up to 10 pounds occasionally, 0 poundsfrequently(Sedentary).