New 
Social Copywriter
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 26, 2025 | |
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OverviewLight up the experiences that support how commercial customers across industries buy cloud services from Microsoft. We're looking for a Social Copywriter with a desire to bring our brand to life and deliver amazing experiences. The ideal candidate loves to create compelling copy that engages customers at every stage in the customer journey-from consideration to onboarding. Our Team:We're the Copy Studio, a fast-paced group of writers and editors with global stakeholders. We sit in Social Media & Creative team, creating experiences for Microsoft's commercial offerings. We focus on getting things done, simplifying anything and everything, and having fun doing it. You'll be in the middle of it all helping to make decisions that impact our resources, timelines, and global experiences. Who you are:Experienced writer.You have a diverse portfolio-but you live and breathe social. Your sentences are squeaky clean, compelling, and conversational. You relentlessly cut through the clutter to get to the core message. You know when jargon is useful and when it gets in the way, when to add a dash of style, and when to just stick to facts. Top-notch editor.You're nitpicky about style rules, offended by typos, and instantly know how to make a bad draft better. De-mystifier. You're not daunted by complex projects and have an uncanny ability to unravel complicated issues and translate them into social-first copy. Collaborator.You can work in highly matrixed organizations across marketing, engineering, and business operations, taking others' perspectives with an open mind. Audience-obsessed. You're laser-focused on your audience, their needs and interests, and most importantly, how to reach them on social. Your copy respects their time and intelligence, but never assumes readers inherently know or care about what you're talking about. Creative.You can make even the most seemingly boring, technical concepts compelling and understandable. You're not afraid to push the envelope creatively, utilizing humor and eccentricity at the right moments. Passion for AI.AI is the latest tool in your writing toolbox and you're looking to take prompting from a second language to second nature. Fact-based, data-driven.You persuade with facts, not fluff. And always challenge your assumptions and word choices using surveys, A/B tests, and other tools. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesYour primary job is to concept and write copy for organic and paid social, video, and web experiences. Be it writing from the ground up based on briefs or rolling up your sleeves to come up with original campaign ideas-you're ready to push the envelope creatively while delivering on business objectives. You brainstorm new ways of engaging with our audiences and apply lessons and best practices to other initiatives.Drives and plans processes for completing, delivering, and distributing writing workflows (e.g., editorial processes, user-experience [UX] pattern guidelines, terminology lists, voice, tone). Works on and ensures completion of editorial processes before (e.g., for product content) and/or after content launch to ensure end-to-end quality assurance. Demonstrates proficiency in and contributes to innovating tools to complete writing workflows, as applicable.Maps out content strategy for a product/content area to ensure optimal content creation and serve customer needs, using input from senior team members. Identifies points in the customer journey where content is appropriate for customers across audiences to meet customer and Microsoft needs by leveraging comprehensive content area knowledge. Develops content plan that bridges surfaces, aligns with product strategy, and translates into content tasks in collaboration with cross-functional teams. Looks across a set of content to understand strategy within a product/content area. Leverages cross-functional relationships (e.g., marketing, design, engineering) to champion and advocate the impact of the strategy. Uses and optimizes the content engineering framework to appropriately deliver content.Applies and develops editorial judgment and data-driven insights/feedback loops to shape and maintain content across different areas (e.g., for a content set, reviewing, improving, editing, or removing content; for a design review, reviewing and critiquing interaction design and user-experience [UX] text). Applies content approval and review process with cross-functional stakeholders. Shapes the content story to keep it within the established tone and voice.Takes initiative and identifies opportunities to conduct research with cross-functional stakeholders to apply customer-driven insights. Develops an understanding of metrics and data (e.g., user metrics from funnels, qualitative and quantitative data) that stakeholders provide. Synthesizes and consolidates information and impact gathered from research in order to inform and design content strategy in line with customer and Microsoft needs and mutual goals.Shares knowledge, best practices, learning opportunities, and thought leadership insights related to the discipline across teams and projects. Provides feedback to cross-team stakeholders using deep content area knowledge to improve and simplify processes and workflows to better serve partners/customers or internal stakeholders. Identifies organizational, cultural, industry, and competitive trends, and their impact to content publishing, customer experiences, and the business. Participates in innovation efforts with other teams. Uses a variety of techniques (e.g., experimentation, quantitative user research, usability heuristics, A/B testing) to iterate and measure success. Applies learnings to inform customer insights for future design.Manages relationships and expectations with stakeholders to build rapport and a common understanding. Drives collaborative efforts with relevant cross-functional stakeholders (e.g., engineers, product managers, marketing, writers, designers, researchers) to understand and align content with project goals. Provides project input and drives stakeholders using deep domain knowledge to achieve content-related project goals and influence changes. Evangelizes value of content to cross-functional stakeholders. Drives collaborative efforts with cross-organizational writers for key initiatives (e.g., style guides, terminology efforts, shared text across products) to create and ensure alignment.Applies a comprehensive understanding of the customer experience and user interface guidelines and principles when creating content to meet user needs. Assists with creating principles to develop content designed for a variety of users. Collaborates with cross-functional stakeholders (e.g., engineering, research, design, product) to understand products/content areas, multiple audiences, and voice and tone of the content in order to write for optimal experiences. Participates in co-design sessions to apply to solutions with customers to further inform and shape content design. Applies localization, compliance, public relations (PR), and accessibility best practices and guidelines to content.Embody our culture and values. | |